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The Problem with “Solutions”: Apolitical Optimism in the Sustainable Energy Industry

Abstract

We might quibble over what constitutes an “environmental solution,” but the term is usually understood as a straightforward way of characterizing effective responses to environmental problems. Drawing from ethnographic research on New York City’s sustainable energy industry, this article instead suggests that the discourse of environmental solutions is not as commonsensical as it seems. I argue that environmental solutionism is the rhetorical offspring of polluting industries, masking exploitative corporate practices with a facade of apolitical consensus. Eschewing an essentialist line of critique that views corporations as unified hegemons, this article ethnographically documents the polysemy of the “solution” discourse in sustainable energy companies, theorizing the understated political work that this word does in service of neoliberal environmentalism. I then offer a brief history of environmental solutionism, exposing its evolution from a greenwashing tool to a habituated orientation to the environment among a diverse range of subjects. I then consider the material-discursive conditions under which solutionism has centered the corporation in environmentalist praxis, illuminating how people who are critical of corporate environmentalism nonetheless embrace it. I conclude by conceptualizing environmental solutionism as a site of “progressive dystopia”—Savannah Shange’s framework for elucidating the violent contradictions of progressive politics.

Introduction

It was not exactly the greenest sight I had ever seen: a New York City rooftop saturated with giant unwound spools of electrical wires, power tools, grid-like metal frames held down with concrete ballast blocks, discarded plastic packaging, disordered stacks of metal tubes, a Coke bottle filled with piss, plastic bins with various construction equipment, and a speaker blasting hip-hop. Yet amid this urban industrial hodgepodge was a beacon of sustainability: solar panels, a technology vaunted for its alleged capacity to stave off environmental collapse. Some of these panels were already installed on metal frames as others stood in stacks ready to realize New Yorkers’ dreams for a low-carbon future. If there were any tension between the rooftop’s unkempt appearance and the clean energy aspirations that animated this scene, you could not tell by talking to Juan, the foreman of the mostly Black and Latino construction crew installing the panels. When I asked him about his interest in doing solar installation work, he smiled and gestured panoramically to the various technologies, wires, plastics, and detritus on the rooftop, earnestly declaring, “I believe there’s no problem, just a lack of a solution.”

The implication here was that he and his crew would transform the everyday chaos of this construction site into a solution—that is, a “climate solution” in the form of solar panels. On the surface, this is a rather commonsensical characterization of his labor; solar panels reduce greenhouse gas emissions, so it would stand to reason that the installation of such panels is a solution to climate change. Indeed, renewable energy technology is often rendered as a climate solution in everyday discourse. But “solution” here referred not only to an effective response to a problem. It also indexed an affective response to a problem: a neoliberal sensibility that has transformed contemporary environmentalism over the past several decades.

The next week at the same solar installation site, the crew struggled with the screws for the solar panels’ metal frames—the product of a mistake at the corporate office—but Rick, a Black crew member, remarked on their conundrum optimistically: “I don’t focus on the problem, I just focus on the solution.” In Juan’s and Rick’s statements, “solution” is an articulation of an entrepreneurial, optimistic spirit in the face of a professional challenge—a teleological “will to improve” (Li 2007) that affectively animates contemporary high-tech corporations. From the rooftop to the C-suite, workers at all levels of Juan’s and Rick’s company often characterized themselves as purveyors of “solutions” and as “problem solvers,” performing a professional persona fixated on fixing things through both guile and technology—what Ilana Gershon (2017:11) calls “the self as a bundle of previously successful business solutions.” This “solutionist” rendering of corporate subjectivity has become a hallmark of environmentalist labor in recent years, part and parcel of a broader reconfiguration of the relationship between “the environment” and “the economy” in the American political imaginary, as we will see.

Even so, as low-income, blue-collar workers of color, Juan and Rick were not your typical champions of environmental solutionism. “Solutionism” refers to a decisively white-collar orientation “to problems that are extremely complex, fluid, and contentious” (Morozov 2013:6). As a technical approach to “making life ‘frictionless’ and trouble-free” (Tucker 2013), solutionism is a hallmark of technocratic, predominantly white male corporations in the neoliberal era (Taffel 2018). Unsurprisingly, then, all of the blue-collar solar installers I met and observed at several solar installation companies in New York City did not conceptualize their labor in terms of solutions—with the notable exception of those workers at Juan’s and Rick’s company. For Juan and Rick worked not at a traditional solar installation firm but instead at the solar installation division of SunLight, a multifaceted sustainable energy corporation that mostly specializes in analytical, information-based services; its employee base primarily consists of highly educated engineers, technology specialists, data analysts, and management professionals. In other words, Juan, Rick, and their solar installer colleagues were classed and raced outliers at SunLight. So when these blue-collar installers framed their work by espousing the virtues of “solutions,” they tapped into a company-wide discourse that usually characterized engineering innovations and “smartness” (Ho 2008)—not manual labor—as imperative in “the fight against climate change.” Put differently, Juan and Rick evoked the techno-optimism of the corporate office to describe their underpaid blue-collar work.

Although marginalized people often present themselves in ways that are affectively at odds with their oppressive realities (Campt 2017; Hartman 2019; Scott 1990), I was surprised that the small contingent of nonsalaried, predominantly people of color laborers on SunLight’s solar installation sites employed both the rhetoric of their white-collar counterparts and its cheery affect, given that they had numerous underacknowledged grievances with the company regarding low pay, lack of jobsite safety and protection, and problems ordering jobsite materials. Juan’s and Rick’s optimistic assessments, then, point to a particularly capacious solutionism that obfuscates worker grievance—a discourse that creates a facade of company-wide consensus. Under the rhetorical aegis of the “climate solution,” solar technology and its attendant labor are often rendered by corporations as an exclusively positive force—their quantifiable impact on energy consumption dwarfing any other considerations of social and environmental justice, such as Juan’s and Rick’s workplace safety or pay or the environmental conditions under which their technology was produced.

But unlike greenwashing ploys that perfidiously endow corporate brands with the gravitas of environmental preservation, workers at all levels of sustainable energy corporations espouse the discourse of solutions with a sense of conviction and common sense that problematizes any effort to ascribe nefarious motives to this rhetorical practice.1 Environmental solutionism in the private sector emerges from both codified hierarchical power and diffuse governmentality, as the corporation is as much an affective space that shapes employees’ desires and identities as it is a site of coercion and force (Ho 2008; Kunda 2006). Although we could speculate that Juan and Rick were parroting solutionspeak because they felt they should or, to the contrary, that they were articulating their own entrepreneurial spirit or environmentalist ethos irrespective of professional constraints, such an either-or inquiry would overlook the complexity of environmental solutionism. In this article, I argue that the solutions discourse has affectively aligned environmentalist ethics with corporate practice, evincing not just the disingenuous force of greenwashing but also a habitus in which the “will to improve” facilitates fragile employee cohesion in service of neoliberal environmentalism.

Drawing from two years of ethnographic research on New York City’s sustainable energy industry, I suggest that “solutions” is not always a straightforward and unremarkable way of characterizing effective responses to problems, as it is often understood. Instead, solutionism has emerged as a rhetorical device of corporate governance, masking extractive material practices, exploitative labor regimes, and free-market politics with a facade of apolitical agreement. But I eschew a line of critique that views corporations as unified hegemons and ascribes Machiavellian motives to corporate actors. Although I show that the discourse of environmental solutions historically emerged from extractive industry greenwashing, I suggest that it has evolved into an amorphous corporate technology that undermines the feelings of ambivalence, discomfort, and acrimony that many workers at all levels of the sustainable energy industry harbor toward market-based responses to environmental problems. In this way, “solutions” renders the corporation as a coherent terrain on which practical action against climate change unfolds.

The first part of this article offers a brief history of solutionist discourse as it relates to environmental matters, exposing its evolution from a greenwashing tool for polluting industries to a habituated orientation to the environment among a range of political subjects. This section sets the stage for a deeper ethnographic discussion of the insidious nonspecificity of solutionist discourse by locating the origins of “environmental solutions” in a “generalized” (Tsing 2005) understanding of nature that emerged through an abstract mode of biopolitical care at the core of modern environmental regulation and activism. Building on this historical discussion, the second and third sections ethnographically document the polysemy of the solution discourse in the sustainable energy industry, theorizing the understated political work that this word does in service of neoliberal environmentalism. I then consider the material-discursive conditions under which solutionism has centered the corporation in environmentalist praxis, illuminating how people who do not consciously subscribe to neoliberal doctrine become wrapped up in market-based responses to environmental problems. I conclude by returning to the labor struggles of Juan, Rick, and their blue-collar colleagues to conceptualize environmental solutionism as a site of “progressive dystopia”—Savannah Shange’s framework for elucidating the violent contradictions of contemporary progressive politics. These contradictions suggest not that we should abandon the notion of “solutions” outright but rather that we must uncover alternative approaches to environmental care that can coexist with hegemonic efforts to “solve” environmental problems.

A Brief History of Environmental Solutions

Although “solution” might sound like an unremarkable and straightforward way of characterizing responses to environmental problems, such a characterization is actually a fairly recent phenomenon. Specifically, “solutions” was used far more infrequently in environmentalist rhetoric prior to the twenty-first century. For instance, in sharp contrast to almost every best-selling environmental book of the past two decades, numerous foundational texts in twentieth-century environmentalism—such as Rachel Carson’s (1962) Silent Spring, Richard Lovelock’s (1972) “Gaia as Seen through the Atmosphere,” and Wendell Berry’s (1977) The Unsettling of America—did not use the word “solution” even once to characterize their proposed reforms and interventions. E. F. Schumacher (1973:20) frequently railed against “solutions” in his landmark Small is Beautiful, declaring, for instance, that “scientific or technological ‘solutions’ … are of no benefit, no matter how brilliantly conceived or how great their superficial attraction.” Although environmental justice (EJ) activists today often tout “community solutions,” the groundbreaking Principles of Environmental Justice—the EJ movement’s manifesto from 1991—made no mention of “solutions” whatsoever. Similarly, the Natural Resources Defense Council’s mission today proclaims that they “develop and promote solutions that protect the health and well-being of people, communities, and nature,” but prior to 2000 there was no mention of solutions in their mission statement; the present “solutions” clause instead proclaimed that they “work to restore the integrity of the elements that sustain life.” We find no mention of “solutions” in the landmark Clean Air Act of 1970, but there are multiple mentions of climate and clean energy “solutions” in the US landmark climate bill of 2022, the Inflation Reduction Act.

More broadly, in the twentieth century, “solutions” was not nearly as prevalent in many activist spaces and social justice speech communities as the word is today. For instance, in all of Martin Luther King Jr.’s seminal speeches, he proposed no interventions or reforms that he characterized as “solutions,” and in the few instances when he did use the word, it was usually a rebuke of deceptively alluring “quick solutions” or “solutions that don’t solve” (Carson and Shepard 2002). By contrast, present-day Black activist DeRay Mckesson talks often of finding “solutions” to mass incarceration (Reese 2018), centering “policy solutions” on his organization’s website, which also has a feature that allows any user to propose their own solution.2

My point here is not that environmentalists or other activists never used the word “solutions” in the past—it has been an unambiguous part of conventional English for centuries—or that many environmentalists today are not skeptical of grand solutions. My point, instead, is that explicit evocations of the word were not remotely as commonplace as they are in today’s environmentalist and political discourse. Instead of “solutions,” environmentalists, EJ activists, and social justice advocates in the twentieth century frequently used the term “alternatives.” This rhetorical choice suggested that they sought to respond to societal problems outside of a status quo paradigm.

Although “solutions” and “alternatives” can be used interchangeably in some contexts, it is no coincidence that “solutions” replaced “alternatives” as the dominant descriptor of environmentalist reforms and interventions in recent years. Indeed, this move is the culmination of much broader ontoepistemological and political shifts that transformed the terrain of life we often call “the environment” into a realm of “problems” that need to be solved. Thus, before tracing the more specific emergence of environmental solutions over the past few decades, it is instructive to briefly consider how and why modern humans began to apprehend environmental phenomena as “problems” in need of said “solutions.”

At its core, the concept of an “environmental problem” is rooted in the modern conception of “the environment” or “nature” as discrete from human life and society. As Tim Ingold (2000) has shown, Cartesian metaphysics rendered the environment as an object external to human beings that we can act on, denigrate, and improve through our innovations and ingenuity. This particular form of anthropocentrism stands in contrast to many premodern ontologies that, very broadly speaking, situated humans in webs of mutually dependent life (Ingold 2000). By rendering humans as masters of nature, this conception of “the environment” served as a key metaphysical foundation for the forms of violent extraction at the heart of industrialization, informing the modern environmentalist contention that we are often a threat to ecosystems and biological well-being. Specifically, advances in technoscience and the emergence of progressive activist publics in the twentieth century generated new biopolitical discourses of environmental harm and quality that rendered nature as the victim of unrestrained capitalist industry, reconceptualizing corporations as deleterious to the environment and, therefore, to life as we know it (Gottlieb 1993). In the early 1970s, this activist environmentalism arguably achieved its greatest victories with the passage of numerous landmark legislation that regulated industry for the explicit purpose of improving environmental quality—laws predicated on the biopolitical conception of the human as a force with the potential to manage the environment through legal and scientific techniques. It was in this context that political texts first introduced the discourse of “environmental problems.” There is virtually no written or documented language in the United States predating 1970 that conceives specifically of “environmental problems.” Throughout the 1970s and early 1980s, activists, lawmakers, and mainstream media increasingly used the term to refer to the harm and threats posed by industry on the environment and to highlight the need for legal regulation.

As a rejoinder to this problematization of corporations, industries with poor environmental reputations began to brand their work as “environmental solutions”—effectively flipping the “problems” discourse on its head. Specifically, a fossil fuel lobbying group opposed to acid rain legislation essentially pioneered the term “environmental solutions” in the early 1980s. Prior to their euphemistic name, Alliance for Balanced Environmental Solutions, the term “environmental solutions” was almost nonexistent in most American written discourse and media. In the 1980s, though, numerous chemical firms followed the lead of that fossil fuel lobbying arm and adopted the term in their official business names; a review of the industry periodical Chemical Week from the period elicits no shortage of companies that identify with this nondescript term. “Environmental solutions,” then, was, at the outset, an insidious rhetorical device—a salient part of the corporate greenwashing that emerged on the heels of midcentury environmental regulation. Yet the term also points to the aforementioned transformation of “the environment” into an object that humans can act on and improve. Specifically, as modern environmentalism and its regulatory apparatus increasingly conceptualized nature in terms of biopolitical metrics and outcomes throughout the 1970s and 1980s—for example, rates of particulate matter in the air, biodiversity levels, average global temperatures—“the environment” marked a terrain of life that humans can optimize and, by logical extension, solve. The “solutions” discourse therefore simplified the environmentalist biopolitics of the mid-twentieth century, as corporations attached a generically optimistic register to improvements of the nonhuman world.

The affective power of this register is evinced by the proliferation of “environmental solutions” outside the realm of corporate marketing and branding in the 1990s. For after companies integrated “environmental solutions” in their names, the term began to appear in governmental and industry discourses related to the putatively positive environmental impacts of industrial development. In particular, the term was increasingly used in the 1990s to describe market-based approaches to addressing environmental challenges, reflecting its roots in the private sector. At the end of the decade, mainstream environmentalists appropriated “environmental solutions,” reframing their work in terms of the dominant market-based discourses of the time (as evinced, for instance, by the aforementioned shift in the Natural Resources Defense Council’s mission statement). We could engage in similar genealogical sketches of “clean air solutions,” “water solutions,” and “energy solutions.” These phrases entered public discourse through corporations (many of whom incorporated these phrases in their names) in the 1970s and 1980s, before taking root in governmental publications, mainstream media, and environmental activism—appropriations that appealed to the concepts of market efficiency and growth. The phrase “climate solutions” was pioneered by a market-based environmental nonprofit in the late 1990s (whose name was simply Climate Solutions) and subsequently taken up by for-profit corporations in the early years of the twenty-first century before making its way into the public documents and everyday rhetoric of both mainstream environmentalists and EJ organizations. I want to suggest that these activists’ appropriation of the “solutions” discourse is part and parcel of what Anna Tsing (2005) conceptualizes as the “generalization” of nature. As environmental activists, scientists, and legislators discursively transformed the environment into a generalized abstract entity that can be governed through technocratic expertise (Escobar 1999; Tsing 2005; Weston 2017), “solutions” offered them a generic affective register for characterizing this nonspecific environmental governance, collapsing disparate forms of improvement (e.g., reforestation, pollution prevention, or emissions reductions) under a general feel-good label. Furthermore, as we will see, this affective rebranding is inextricable from market-based environmentalism. Indeed, as Tsing has shown, generalized understandings of environmental phenomena often go hand in hand with market-based responses to such phenomena.

This corporate shift in environmentalist discourse is insidious because, as stated, “solutions” has long been a positively valenced word in the English language; it is not an opaque corporate neologism. As such, it is difficult to ascertain the political work that this word does when deployed in seemingly self-evident ways—when it simply characterizes responses to problems. Furthermore, companies like SunLight and its allied activists do not intentionally use “environmental solutions” to greenwash their operations like the extractive corporations who pioneered the phrase.

Yet it is no coincidence that solutionist discourse took root in environmentalist work at the same time that much of this work shifted away from confrontation to cooperation with private industry. Consider this excerpt from a 2008 opinion piece written by Cathy Zoi, who was then an environmental non-profit organization executive, and Leo Gerard, president of the steelworkers union:

Members of Congress have a real solution sitting on their desks right now. A solution that will not only move us away from dirty and increasingly expensive fuels but also create thousands of new, high-paying American jobs. A solution that members can point to … when their constituents ask them what they have done to lower energy costs and help the economy. That solution is America’s renewable energy tax incentives. (Zoi and Gerard 2008)

This call for a “solution” emerged in a moment when the environmental movement focused increasingly on working with, not against, private industry, demonstrating that environmental initiatives can “help the economy.” In the first decade of this century, environmental groups framed renewable energy and energy efficiency as the basis of unprecedented consensus between environmental and corporate interests, centering much of their work on market-based objectives, such as the renewable energy tax incentives that Zoi and Gerard were enamored with (see, for instance, ALIGN 2009; Jones 2008). This tactical shift to sustainable energy went hand in hand with the proliferation of solutionist discourse. As we can see in Zoi and Gerard’s piece, “solution” connotes a commonsensical resolution that any person concerned about the economy can support; the term gestured to a sort of olive branch to corporations in the oft-contentious world of environmental activism. In this way, environmentalists’ conception of solutions is affectively aligned with extractive industry’s conception, as both downplay the harm of private capital to avoid confrontation.

In this context, “solution” emerged as a sort of “boundary object” (Star and Griesemer 1989) in the sustainable energy industry, taking on an apolitical or antipolitical polysemy, as I will ethnographically illustrate below. With its connotations of consensus and practicality, “solutions” are arguably the one thing that all my interlocutors across race, class, gender, and ideological lines can agree on; it takes multiple forms with a common focus on reasonable improvement. Although they do not deploy the word with the intention of shifting environmental work away from confrontation to corporate cooperation, the everydayness of this discourse—the fact that it is a habituated part of life at SunLight—actually points to such a shift, as it evinces the ways in which corporate subjects have begun to imagine themselves as environmental stewards. In other words, the solutionist rendering of corporate work over the past few decades has eroded the contentious divisions between industry and environmentalists, as a term once used to greenwash extractive industry has become a commonplace idea that orients different corporate subjects around the shared goal of sustainable energy.

Antipolitical “Problem-Solving”

I first considered the insidious amorphousness of solutionist discourses at SunLight’s annual company retreat in 2017, when the CEO gave a PowerPoint presentation to define the company’s internal brand. Although he talked extensively about maximizing profits, the presentation focused specifically on developing an identity centered on employees’ moral values and personal feelings, privileging the emotional over the economical. In particular, he defined the company according to “what we’re passionate about,” identifying three core passions of its employee base: “environment and sustainability,” “helping humanity,” and “solving problems.” This struck me as an incongruous triad; whereas the first two passions are normative moral ends with clear foci (i.e., “the environment” and “humanity”), the third passion is ostensibly a means to an end—a process without a specific point of focus. In this context, “environment and sustainability” referred specifically to SunLight’s energy efficiency and renewable energy services, which aim to reduce buildings’ greenhouse gas emissions and therefore address climate change. “Helping humanity” referred primarily to reducing energy bills, improving indoor comfort, and creating jobs through these services. But “solving problems” had no specific correlate. In linking “solving problems” with the first two goal-oriented “passions,” the CEO indirectly posited it as a third goal—an end in itself irrespective of what problems are being solved and for whom. By elevating a process to a goal, he shied away from the political and contentious dimensions of process. When your stated goal is “solving problems,” you are not identifying a political approach to solving problems (e.g., policymaking, direct action, lobbying) or the political stakes of solving problems—the change you wish to see in the world—evading the moral particularities of solutions.

This elision rendered “solving problems” as something that all of the company’s employees could agree on in spite of their political differences. Consider Martha, a white woman, a recent college graduate, and a self-identified radical democratic socialist. Martha has a strong background in data science and works as a data analyst at SunLight, spending her days glued to her computer tracking ongoing energy usage data, looking scrupulously for idiosyncrasies in the numbers to improve energy efficiency in the properties of the company’s clients. When she is not in the office, though, she spends her evenings and weekends working on grassroots campaigns for racial and economic justice that are intensely critical of capitalism and corporations, which she believes are at the root of the city’s structural problems. She even espouses unapologetically leftist politics when in the office, offering her unsolicited two cents on police brutality, gentrification, financialization, and animal rights. Furthermore, although Martha is not poorly paid, she knows she could easily earn a comparable salary in a more senior position in the nonprofit sector doing work more aligned with her political ideals; SunLight’s pay is not a draw. Why, then, would such a leftist take a job where she spends her days behind a computer reviewing quantitative data for a national corporation that, for instance, provides energy services to many of the big banks that she disdains—a corporation that actually markets its services as a way for other corporations to improve their bottom lines?

Although we can never identify a single motivating factor for Martha’s career choices, what was very evident from her asides to me as she shuffled between meetings, her animated comportment and solitary rituals at her desk, and our in-depth conversations over drinks after work, was that the company’s stated “passion” for “solving problems”—the meticulous care they put into the process of improving and fixing things—enlivened her day-to-day work at the office. Although she could work to improve the environment and help people at numerous nonprofits, at SunLight “real-world problem-solving” is a reflexively analytical practice that is not simply about the “tangible” change it seeks to realize but also about the intellectual challenge it presents. For her, there is something edifying about looking meticulously at data and using a range of cognitive skills to locate outliers before designing complex, nuanced “solutions” through which she can improve the comfort of a residential building or help an affordable housing complex struggling with its bills. In other words, she is enthralled by changing the “real world” through the analytical wizardry of desk-based data management. Although the “real-world” impact is key, her affinity for “problem-solving” is ultimately rooted in the process of thinking, analyzing, and making connections until “solutions” arise—she enjoys the “feeling” of identifying solutions and of doing something “pragmatic” without the sanctimoniousness that she affiliates with social justice work. In this way, solving problems is an end in itself, much like SunLight’s CEO suggested—and this end, coupled with the company’s moral objectives, ultimately attracted her to a corporate position that was at once compatible and discordant with her politics. She would never work for a bank doing comparable analytical work—SunLight’s environmental goals are central to her employment at the company—but at the same time she is willing to forgo work that better suits her political aspirations because of the “feeling of doing something pragmatic that taps into my skill set” (emphasis mine). In a moment when “‘progress’ is no longer tied to collective social conditions (e.g., the elimination of poverty) but increasingly restricted to the boom and bust of markets and changes in consumer technology” (Masco 2018:S65), subjects like Martha employ solutionist discourse to recuperate the optimistic sensibilities of a foregone era of liberal activism and uplift.

Crucially, her interest in finding solutions creates common ground with a range of her SunLight colleagues such that she can actively work to “change the world” with people whose views she disagrees with (such as her boss, who is a Zionist, or her colleague who thinks that her views on the police are unreasonable) and people who are otherwise indifferent to her political musings, in addition to people who share her ambivalence concerning the corporate world and who similarly enjoy the process of problem-solving.

Now consider one of Martha’s colleagues, Damien, a software specialist who embraces a dogmatic free-market politics that is not simply at odds with Martha’s anticapitalist ethos; his politics also butts heads with what he calls the “culture of inefficiency” at SunLight, a culture rooted in what he perceives to be the CEO’s expansive humanitarian agenda untethered to market pragmatics. The CEO “wants to do everything under the sun” when it comes to “saving the world,” and while Damien admires his moral composition and shares his passion for addressing climate change, Damien thinks that “efficient” business practices are the best way to leave a positive mark on the world—something that the CEO “doesn’t fully understand.” This, of course, is an ideological difference; Damien is a neoliberal who sees fault in his company’s limited embrace of free-market ideology. At one point, he had job offers at big tech companies that would double his salary—corporations that embraced his staunch neoliberal politics and the culture of efficiency that he believed SunLight lacked. Yet he was not entirely sold on these “ideal” offers because, like Martha, he appreciated the “practical aspects of this job” and “using [his] brain … to design solutions … for the betterment of society”—work that leaves a “tangible impact” on the environment. The pragmatics and process of solutions kept him at SunLight in spite of his sense that the company did not sufficiently embrace a market-driven approach to corporate management. Problem-solving was the one area where he and the company’s leadership agreed. Although Damien ultimately left the company, the focus on “pragmatic solutions” kept him there for far longer than he had imagined. In this way, he closely resembled Martha despite their incongruent motivations and oppositional politics.

“Solutions” and “problem-solving,” then, engender a technocratic consensus about the “impact” of one’s work such that anyone with advanced skills and a general interest in “the environment” or “helping” people can feel vested in SunLight regardless of the political contours of these interests. In other words, “solutions” is an “anti-politics machine” of sorts (Ferguson 1994), orienting hard-working white-collar subjects to pragmatics and process while obfuscating the profoundly political dimensions of any attempt to overhaul fossil fuel infrastructure.

But What Is a Solution?

“Solutions” and “solving problems” engender consensus because they are amorphous terms that can refer to a range of things; they have a conceptual plasticity that invites broad-based buy-in. Consider Simon and Jordan, two white male SunLight employees with somewhat different motivations for working at the company. Simon is a self-described “people person” who plays in a leisurely kickball league in his spare time and is passionate about hiking and preserving “the environment” for his children. Jordan is an aloof former investment banker and a technocratic ecomodernist who believes that the massive and rapid deployment of renewable energy technology is our best bet at “fighting climate change” and who plans to have no children for neo-Malthusian reasons. Although both have an environmentalist ethos, Simon’s focus on “being in nature” with his kids offers an important contrast to Jordan’s austere ecomodernism. Yet both share a passion for “solutions”—a point of convergence that is nonetheless not as straightforward as it sounds.

I observed a meeting in which they discussed a new project to improve the company’s internal communications infrastructure. They both talked frequently about how to deliver optimal “solutions,” but as the meeting progressed, they grew increasingly frustrated with one another. Their point of conflict was not entirely clear to them, but the tension in the room was palpable. Toward the end of the meeting, though, Simon had an epiphany. “When you say ‘solution,’ you’re thinking of some software tool, and when I say ‘solution,’ I’m thinking of some human process.” Sheepishly, Jordan agreed. “In my mind, when I think of ‘solutions,’ I’m not thinking yet of man-hours,” he explained. He was thinking, instead, of technology. It is telling that a self-described “people person” thinks of “solutions” in terms of a “human process,” whereas the ecomodernist understands a “solution” to be a technological product. “Solution” can mean different things to different people based on their views and position. In this way, it indexes an open-ended optimism, operating almost like a Rorschach test.

I found that in addition to process and technology, “solution” has many other referents including proactive actions, reactive actions, commodities writ large, environmental technofixes, and corporate productivity. Consider the testimony of Jasmine, a Latinx woman who currently does marketing for a solar installation start-up and who previously worked for an EJ nonprofit organization:

I was really committed to EJ in college, that’s where I volunteered all my time trying to fight for rights. But now finally being on the solution-oriented end of things has been really fresh and by now I have a little bit more efficacy and innovation, [I’m] solutions-oriented now, it’s great. We put up in April close to 300 kW of solar, which is a record for us, and it’s very rewarding … What I’ve seen working in the city with solar is that there’s so much red tape [i.e., bureaucratic impediments to solar installations] which has historically swayed other installers away from New York but we don’t really worry about that—we just focus on imagining really creative solutions, it’s great.

Jasmine here contrasts the reactiveness of grassroots activism with the proactiveness of private sector “solutions,” evoking a corporate optimism that she suggests is missing in more reactive work. Solutions, for her, emerge from an unbounded entrepreneurialism when companies focus not on structural hurdles (i.e., “red tape”) or contesting power structures (i.e., “fight[ing] for rights”) but instead on being “creative and innovative.”

This corporate rendering of “solutions” as proactive is, of course, at odds with the traditional understanding of “solution” as an intervention that is reactive, that is, in response to a problem. At SunLight, the discourse of solutions vacillated between this traditional understanding and the “proactive” corporate iteration. For instance, when one division of the company was not meeting its productivity metrics, employees talked frequently about the need to find solutions that would improve productivity. But in contrast to this understanding of solutions as reactive, when the company unveiled their new energy management platform, which enables ongoing energy optimization services, they explicitly couched it as a solution that stands in contrast to “reactive problem-solving”—a solution that solves continuously, such that it is not even responding to a problem.

This unorthodox conception of “solutions” inflects other invocations of the word at sustainable energy corporations. For instance, SunLight leadership often used “solutions” to generally refer to corporate productivity not necessarily in relation to a given problem. Consider the musings of Jim, a Black company executive committed to greater diversity: “I think diversity affects every culture … when you get more opinions and diversity of perspectives you get better solutions—diversity is key to better solutions, and better solutions are how we grow as a company—so diversity is important to any business.” In this context, “solutions” simply refers to the output of a company and not to the resolution of a specific quandary. In other instances, “solution” designated various commodities that the company used. For instance, the company’s solar installation team discussed ordering new “racking solutions,” which simply referred to the solar panel racking products that they installed—not a response to a problem.

In contrast, many employees used “solution” to refer specifically to large-scale technological fixes to broad societal problems. One, for instance, indicated that he enjoyed the analytical nature of his data-based work much like his colleague Martha, but, unlike her, he lamented that such in-the-weeds number crunching felt distant from “the real solution side of the company,” namely, SunLight’s large-scale solar installation work. Looking critically at what he perceived to be the minimal “impact” of his labor, he said he strove to actually contribute to “solutions to the climate crisis”—a class of interventions that, for him, precluded the sort of nitty-gritty analysis that Martha, in contrast, regarded as a “solution.” Finally, for Juan, Rick, and many of the other blue-collar solar installers at SunLight, “solutions” indexed an optimistic, go-getter outlook in the face of challenging situations, referring more to one’s proactive disposition than to a particular intervention.

The polysemous nature of “solutions” highlights the ways in which optimistic corporatespeak infuses every facet of the sustainable energy industry. This, in turn, creates an affective common ground for performing the putatively apolitical labor of corporate energy transitions. When the discourse of “solutions” brands every aspect of a company’s operations, the word can seem as though it does not refer to a particular course of action informed by a political agenda. Instead, the discourse of solutions endows the company’s operations with an upbeat feel that anyone can get behind, casting private sector responses to climate change as an obvious and uncontroversial course of action. In this way, the amorphousness of “solutions” organizes the aspirations of dissimilar workers around the same normative market-based strategies to “solve the climate crisis.” This is why SunLight’s differently positioned subjects share the common goal of “growing the company to make the world a better place,” as one employee put it.

Enacting Environmental Solutionism

“Solutions,” of course, is just one example of putatively apolitical corporate jargon papering over the political dimensions of free-market interventions. When we consider, for instance, “win-win,” “sustainable development,” and “social innovation,” we see that numerous contemporary capitalist discourses employ a neoliberal logic that posits the market as an uncontroversial and commonsensical site of positive social change (Fougère, Segercrantz, and Seeck 2017; Giridharadas 2018; Wanner 2014). Indeed, a defining feature of such neoliberal logic is its proposition that the market can evacuate politics from governance, as though the elevation of technical efficiencies over other forms of valuation engenders objective, apolitical welfare and resource management (Büscher et al. 2012; Harlow et al. 2013; Hursh, Henderson, and Greenwood 2015). In this way, the rendering of “sustainable energy” commodities (e.g., solar panels) and corporate practices as commonsensical solutions bespeaks a much broader philosophy of governance that deems the private sector as a nonpartisan, value-neutral space for addressing environmental problems. But the idea that the private sector is integral to overhauling our fossil fuel infrastructure is in fact a plain political value. It suggests that energy transitions should be focused on enabling individual energy consumers—as opposed to citizen publics—to both afford and make informed decisions about purchasing sustainable energy commodities. This stands in contrast to a governing philosophy that regards renewable energy and energy efficiency as entitlements or public goods that should not be tethered to individuals’ capacity to pay for them.

Corporate solution narratives work in service of this neoliberal logic by characterizing capitalist institutions as sites of environmental problem-solving as opposed to sources of environmental problems. As such, the discourse of “environmental solutions” in the private sector is an indirect rejoinder to a traditional environmentalist ethos that identifies capitalist growth as the cause of human-induced climate change. Solutionist discourses therefore support the broader idea that government should be working to expand sustainable energy markets—an idea that New York state subscribes to—instead of directly provisioning sustainable energy to its citizens. Such optimistic corporatespeak also has the effect of obfuscating the exploitative and extractive elements of the sustainable energy industry such as the abusive factory conditions, fossil-fueled assembly lines, and greenhouse gas emissions of renewable energy supply chains in the global south (Lennon 2020) or the poverty wages and lack of health and safety protections for Juan, Rick, and the rest of SunLight’s solar installation crews.

Yet both the history of solutionist greenwashing and the prominence of solutionist corporatespeak in the sustainable energy sector do not necessarily mean that the SunLight CEO or other corporate subjects are intentionally deploying this discourse to manipulatively depoliticize the market or to conceal their moral failures. Although many scholars and activists have called attention to the ways in which corporations greenwash their extractive and exploitative operations through optimistic sustainability rhetoric (e.g., Budinsky and Bryant 2013; Stephenson, Doukas, and Shaw 2012), my ethnographic fieldwork on sustainable energy companies in New York City does not suggest that these companies’ leaders purposefully utilize “solutions” to obfuscate exploitation or political controversy. In fact, several SunLight employees and executives who unthinkingly espouse solution discourses shared with me their personal critiques of neoliberalism—sometimes explicitly calling it out—affirming their belief in “strong safety nets and European-style socialism,” as one senior manager put it—the kind of social contract that the corporate discourse of “environmental solutions” insidiously undermines.

Therefore, if we wish to understand how private sector jargon (such as “solutions”) shapes the neoliberal political economy of environmental practice, it is crucial that we explore why subjects in the corporate world adopt such jargon, even when they renounce or do not consciously subscribe to its underlying free-market logic. Put differently, how does the discourse of solutions affectively align environmentalism with a promarket paradigm by transforming the corporation into a commonsensical site of environmental labor?

If, as Marina Welker has argued, the corporation is not a homogeneous subject focused myopically on shareholder value or quarterly earnings but is instead an ephemeral assemblage of subjectivities, ideological currents, historical trajectories, and nonhuman actors (Welker 2014; Welker, Partridge, and Hardin 2011), then the solutionist character of the “green corporation” is not reducible to a primary causal agent. In this spirit, I want to suggest four interrelated phenomena that collectively “enact” the corporation as a space of environmental protection (Welker 2014). Following Tania Li (2007), the first we can conceptualize as the “will to improve”: a biopolitical sensibility at the core of many modern subjects’ apprehension of the world. The second is the material impacts of sustainable energy technology: its capacity to reduce the greenhouse gas emissions of energy production. The third is the “clean tech” habitus: the polished, professional affect of technology and finance corporations focused on energy transitions. The last is the social life of language: the ways in which meaning emerges relationally in social contexts. Together, these phenomena give shape to a form of solutionism that overcomes the historic tensions between mainstream environmentalism and the private sector. In my analysis, these four phenomena do not make up an exhaustive list of causes of environmental solutionism. Instead, these four phenomena serve as heuristics for elucidating the complex, material-discursive process by which environmental ethics and corporate practice converge under the conceptual auspices of “solutions.”

“The Will to Improve”

Drawing from the work of Michel Foucault, numerous scholars have shown that modern subjectivity is organized around the optimization of life; our desires, behavior, and identities can be characterized by a “will to improve” every facet of liberal existence (Campbell and Sitze 2013). This biopolitical impulse takes multiple forms—from “governmentality,” in which individuals govern their own lives and internalize the management imperatives of the formal government, to the broader improvement of a population vis-à-vis technocratic statecraft (Campbell and Sitze 2013). Modern environmentalism exemplifies such biopower in its multiple forms. From the conservation and preservation movements of the nineteenth century to scientific forestry in the early twentieth century to environmental regulations and laws in the 1970s, modern environmentalism has always been about improving and optimizing the nonhuman world through technical expertise and instilling in everyday individuals a belief in their own power to manage the environment—what Arun Agrawal (2005) conceptualizes as “environmentality.” Similarly, the modern corporation is an ineluctably biopolitical force, focused as it is on using data and expertise to constantly improve the goods and services through which life exists under late liberalism and on crafting subjects who believe in the power of the market to improve life (Kunda 2006). Although many facets of modern environmentalism were historically predicated on an opposition to corporate power, even many of the most staunchly anticorporate environmentalists in Euro-American society have long resembled corporate subjects in the sense that they share a biopolitical interest in improving life through expertise and governmentality.

Solutionism is an ideological glue that binds environmentalism and corporate practice by affectively foregrounding these oft-overlooked resemblances. Specifically, “solutions” can index the optimization of both the self and the climate system; employees at the sustainable energy corporations I followed often situated the discourse of solutions at the imagined intersection of their personal corporate trajectory and environmental improvement. Consider the professional teleology of Terence, a 40-year-old solar installer: “I used to work at T-Mobile and I did random off-the-books fixer-upper things as a side hustle. At the end of the day, that was all just a paycheck… . It was never [about] anything more than keeping the lights on. This, though”—he gestured to the solar array he was installing—“this gives my life some purpose. I feel like I’m doing something for the planet. Like when [SunLight] hired me, I was like, ‘OK, instead of just focusing on me and my own, now I’m working on solutions, working for the greater good.’” The solution discourse here marks both the improvement of the environment and the apex of Terence’s career, transforming SunLight into a site of edifying ecofriendly labor. Put differently, “solutions” calls attention to the management of both the self and the environment vis-à-vis corporate employment—a biopolitical junction.

Workers often evoked this junction when I spoke to them in the midst of on-the-job challenges. After a difficult one-on-one meeting between Jordan and Simon where the two could not see eye to eye, Jordan’s frustrations with SunLight reached a fever pitch and he contemplated quitting. “At moments like this, I just need to remind myself why I’m still here,” he confided to me. “It’s not about some stupid app [that I’m designing] or whatever. [SunLight] is a unique place where everyone wants to leave a positive impact and that’s what we’re working for, every day. When things get problematic here or whatever, I just need to remind myself that this is a job about solving things. The problems are just part of finding solutions.” Although “solutions” for Jordan was polysemous, in this context (and very often) it meant nothing less than “solutions to the climate crisis.” Numerous workers I spoke to espoused similar rationalizations of their career choices when work got tough, reminding themselves that their companies provided unique opportunities to find solutions to environmental problems, for which they should be grateful. These rationalizations bespeak the ways in which many sustainable energy workers govern their own professional lives though solutionist labor, as the environmentalist meanings of their work operate as a terrain of self-discipline—a biopolitical tool.

The Material Impacts of Sustainable Energy Technology

The material impacts of sustainable energy technology transform the corporation into the perfect site for conjoining the will to improve the environment with the will to improve one’s career. Specifically, technologies like solar panels, energy-auditing software, and highly efficient boilers are both corporate commodities—inextricably enmeshed in racial capitalist supply chains—and tools for dramatically reducing the greenhouse gas emissions of our energy generation infrastructure. Thus, if one wishes to improve the environment by slashing emissions while maintaining the energy-intensive landscape of industrialized societies, there is simply no way to escape the private sector. Although ecosocialist policy programs can certainly deploy sustainable energy technologies toward environmentalist ends, even the biggest public sector efforts to “decarbonize” industrial energy necessarily entail acquiring commodities that are, at every level, controlled by private capital and ingrained in complex multinational supply chains run by corporations. So among a wide range of subjects who subscribe to some sort of environmentalist ethic, there is a shared sense that it is essential, on some level, to engage with corporations that produce sustainable energy goods and services no matter how one might feel about corporations. In this vein, many environmentalists have pursued careers at for-profit, sustainable energy technology corporations, including those who have an ambivalent or even hostile relationship with capitalism (as a concept). Although I met many workers in the sustainable energy sector who appeared to have no qualms about “win-win” politics, many others were skeptical or critical of positive discourses and practices that enacted the corporation as a site of fulfilling labor. Yet these skeptics did not hesitate to traffic in the language of corporate “solutions,” regularly rendering their companies as agents of positive environmental change.

For them, solutionism emerges from an understanding of the clean energy corporation as imperfect but pragmatic: a place where one can address the material conditions of the climate system in ways that have a net positive impact in contradistinction to the impractical utopianism of nonprofit environmentalism. In other words, the corporation is a site of “solutions” not because it is unflawed or morally infallible but because it can deliver tangible interventions in the climate crisis. Martha, the democratic-socialist data analyst, employs this pragmatism, locating “solutions” not in the sort of broad political transformations that she organizes for outside of her workplace but instead in tangible, often mundane instances of technologically mediated improvement: reductions in energy bills or strategies to optimize a multifamily building’s heating, ventilation, and air conditioning systems. For Martha, SunLight is a part of the broad, problematic capitalist machine, but it is also where she can pursue pragmatic solutions. Although “solution” and its correlate “problem” often map on neatly to a good-bad binary—a dichotomous way of seeing the world—“solution” here is less polemical, gesturing simply to verifiable “material” progress, no matter how small, never precluding the persistence of problems or the inevitability of imperfections. Even so, by couching the material impacts of sustainable energy technologies as a solution, Martha and her “pragmatic” contemporaries overlook the mining, toxic dumping, and environmental injustices embedded in these technologies’ supply chains (Lennon 2020). As a corporate practice, solutionism apprehends “the environment” through a sort of accounting ledger of carbon that simplifies technologies’ environmental impacts to the matter of emissions reductions, ignoring the broader ecosystems of which these technologies are a part.

In discussing “The Long and Short of Environmental Solutions,” conservationist Peter Kareiva and ecologist Emma Fuller (2017:258) aptly summarize this pragmatic rendering of market-based environmentalism: “It is a trivial observation that unregulated exploitation of resources and mindless consumption ravage our environment… . Doing something about the flaws of our economic system requires a much more sophisticated examination … than to say yet again, capitalism and growth are the enemy.” The enactment of the corporation as pragmatic emerges from a frustration with anticapitalist organizing and rhetoric because of their perceived inability to bring about any material environmental improvement—the sense that activism is often “all talk and no action,” so to speak. This, in turn, cultivates an orientation to work animated by straightforward technological “solutions”: the realistic environmental impact of sustainable energy technologies, irrespective of one’s critiques of neoliberal hegemony.

The Cleantech Habitus

For other sustainable energy professionals, environmental solutionism is less a reflexive ideology and more a habituated way of life—an apprehension of the world conditioned by the corporate space they inhabit. Specifically, their understanding of corporations as a site of environmental solutions is an outgrowth of their everyday experiences and identities as employees in the “cleantech” sector. “The term ‘cleantech,’ a contraction of ‘clean technology,’ was born in investment circles… . [It refers to] an ‘ecosystem’ of firms, technologies and service providers that can drive societal adaptation to climate change” (Caprotti 2011:371). Furthermore, “as a sector and investment category, cleantech has been defined as spanning a wide range of environmental technologies and processes, including renewable energy, nanotechnologies, energy efficiency and storage” (Caprotti 2011:370).

But cleantech is not simply a categorical designation for economic activity. It is also a cultural instantiation of neoliberal philosophy: a social space and institutional apparatus through which subjects act on the idea that technology innovations and markets are essential to solving environmental problems. Put differently, “cleantech” refers to a particular habitus shaped by neoliberal logic—a way of orienting oneself to the world predicated on the planet-profit “win-win” (i.e., the idea that technology can simultaneously drive growth and save the environment). Through casual office dress, digital communication platforms, social media culture, open office layouts, “smartness” (Ho 2008), and other organizational norms often attributed to Silicon Valley start-ups, the cleantech sector operates as a professional space where white-collar subjects can perform market-based environmentalism. In the process, cleantech generates careerist subjectivities centered on the environment, enabling upwardly mobile professionals to regard themselves as environmental stewards. These subjects “brand the [cleantech] sector as the source of technological solutions … to climate crisis” (Caprotti 2011:371), linking their career trajectories to long-term human resilience.

Consider, for instance, Marissa, a manager at a cleantech firm that specializes in solar finance. Before transitioning to cleantech, Marissa worked at Goldman Sachs for many years early in her career. She loved her time at Goldman—“I loved my colleagues. They were all brilliant. I love working with smart people to solve problems, and I love math, I love data, I love technology, so it was a great experience”—but she found that it “didn’t get her up in the morning,” that she often wanted to call in sick, that she ultimately was not inspired by her work. She did not know what would inspire her, but she began to look into cleantech because she believed it could allow her to continue doing the things she loved at Goldman while also working toward some greater purpose. She felt she could “fit” into the professional culture of cleantech while orienting her career to “the solution side” of the business world.

For her, cleantech was not simply an economic sector. It was a way of relating to and working with other young professionals with advanced degrees, a corporate background, and a penchant for problem-solving. It was a career identity contiguous with her Goldman persona but one centered on positive environmental impact. It was a life path that “just felt right” to her—a socially conscious space that “fit” her (unlike the nonprofit sector, which runs too inefficiently for her liking). In this context, Marissa began characterizing “cleantech” as a “solution” to climate change, espousing the market-based environmentalism that differentiates cleantech companies from other finance and technology firms. Although she always cared about environmental issues, her career shift to cleantech marked a newfound personal commitment to addressing them through “market solutions.” The cultural and habitual continuity between cleantech and Goldman allowed her to effortlessly adopt solutionist discourse that, in turn, magnified her environmentalist inclinations, as her market-based climate ethos gave a specific form to her generic aspiration to do good in the world. Although this ethos is derivative of neoliberal logic, my point is that the solutionist discourse emerges here less from a dogmatic belief in free markets and more from a habituated orientation to a corporate culture of solutions.

For instance, when Marissa works with her team to develop new financial products for solar energy—when they meet in a sleek, glass-encased breakout room; when they design a PowerPoint for the higher-ups; and when they put their minds together to think through legal minutiae—they occupy physical and virtual spaces designed for white-collar professionals to develop solutions, habituating themselves to a career of problem-solving. For Marissa, it is unremarkable to see the market as integral to “solving” climate change because this idea undergirds the cleantech habitus she inhabits, shaping her personal relationships, her identity, her livelihood, and the offices she occupies every day. In other words, solutionism is not an abstract philosophy that she empirically validates or reflexively subscribes to; it is instead an everyday affect infused in the institutions that give her career (and, by extension, her life) meaning. Cleantech, then, affectively conditions the forms of corporate self-governance described above, enabling employees to cultivate themselves as environmental problem solvers.

This governmentality at once complicates and complements common anthropological and sociological understandings of corporate social responsibility (CSR). CSR refers to private sector “regimes of accountability that aim to institute ethics and social responsibility in global business practice” through, for instance, certification programs, supply chain monitoring, or philanthropy (Dolan and Rajak 2016). Corporate managers adopt CSR practices with the goal of creating a corporate culture in which employees feel passionate about their company’s moral commitment to improving the world (Chong 2015). Among corporate management, CSR is thus seen as a tool for generating a loyal and industrious workforce focused on enhancing shareholder value. Kimberly Chong (2015) problematizes the efficacy of this hierarchical theory of enculturation, showing the difficulty of engineering corporate subjectivities from the perch of the boardroom. My fieldwork corroborates her findings; many of the CSR activities that directors and vice presidents adopted did not resonate with their employees at the sustainable energy companies I followed. But while CSR’s top-down directives did not land, the environmental solutionism at the heart of the cleantech habitus did, giving affective form to disciplined corporate subjects whose commitment to their companies hinged on an affect of improving the world. Indeed, the cleantech habitus shapes corporate subjectivity at all levels of the corporation, as managers and executives appear no less emotionally invested than their underlings in a space in which one can “solve” the climate crisis. So although CSR is often ineffective in curating compliant, loyal workers, the do-gooder affect that animates CSR is a diffuse power, orienting even the bigwigs in the C-suite to solutionism.

The Social Life of Language

When we scroll out and consider language writ large, the polysemy of “solutions” is hardly mysterious. No word’s meaning is ever static—its referents shift and often multiply as it evolves in social contexts (Hanks 1996). As William Hanks (1996:233) argues, semantic variation occurs through the “interplay between [the] schematic aspects” of verbal practices (those features of speech that are “relatively stable, prefabricated”) “and emergent aspects” (those features of speech “that emerge over the course of action, as part of action” in any speech community; emphasis added). For example, across contexts, “solution” has a fairly stable meaning—it is unambiguously positive, counterposed to the frustration of problems, and suggests triumph or ingenuity—but in the social context of the private sector it has evolved with the various marketing, political, and interpersonal imperatives of corporations, taking on more specific, emergent meanings that are not necessarily divergent from or in contradistinction to its “schematic” core. Thus, its positive, triumphant affect stays intact when SunLight employees posit their commodities, output, and “proactivity” as referents or qualities of “solution,” infusing their habitus with the word’s sense of resourcefulness.

When it comes to “environmental solutionism,” though, this process of linguistic evolution is insidious because of both the extractive nature of corporate work and the metaphorical essence of the word “solution.” As George Lakoff and Mark Johnson (2003:26) argue, “solution” is an “ontological metaphor”—a “wa[y] of viewing events, activities, emotions, ideas, etc., as entities and substances.” In other words, “solution” transforms the affect of triumph and the activities of the office into an imagined object—a specific thing with concrete properties. Lakoff and Johnson (2003:28) contend that ontological metaphors “are not noticed as being metaphorical” because “they serve a very limited range of purposes—referring, quantifying, etc. Merely viewing a nonphysical thing as an entity or substance does not allow us to comprehend very much about it.” I want to suggest that it is precisely this nebulousness that makes “solution” so affectively compatible with the corporation, which has historically relied on modes of obfuscation to operate—whether that takes the form of purposefully concealing human rights violations or simply coordinating a commodity supply chain (which is always, to some degree, hidden from consumers). The history of the “environmental solutions” discourse bears this out; as we discussed, “solutions” was first affixed to environmental matters by extractive corporations that sought to greenwash their operations. “Solution” was well suited to this obfuscatory work because it stealthily transforms affect into an entity, giving an imagined shape to corporate ingenuity—metaphorical work that often eludes consciousness. Thus, as an ontological metaphor, “environmental solutions” conceals more than it reveals—but not through outright lies or unequivocal deception. It is instead an affective technique that generates the aura of expertise that not only enables corporations to grow their profits and establish their market niche but also enables employees to perform a humanitarian identity.

For example, a SunLight vice president explained to me, “At our company, we pride ourselves on our expert solutions. I’ve been blessed to have a career where I get to solve problems for a living and help regular people.” Such personalized “enactments of expertise” (Carr 2010) maintain the schematic aspects of “solution” while demonstrating the word’s emergence as an index of corporate ingenuity, bisecting the social field into white-collar problem solvers and “regular people” besieged by unsustainable energy. Indeed, environmental solutionism is an elitist orientation to environmental problems, configuring the corporation as an exclusive site of sustainability in ways that are easy to miss by virtue of the metaphorical polysemy of “solutions.”

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“The will to improve,” the material impacts of sustainable energy, the cleantech habitus, and the social life of language are merely a few of the many interrelated phenomena that collectively generate a form of solutionism that attempts to overcome the historic tensions between mainstream environmentalism and the private sector. In zeroing in on these four, I have sought to show how solutionism has affectively aligned environmentalist ethics with corporate practice not just through greenwashing but also a habituated space of practice in which biopolitical imperatives and renewable energy technology animate a sense of environmental expertise among corporate subjects. This alignment has enabled such subjects to embrace neoliberal environmental interventions even when they consciously repudiate neoliberal logics. Indeed, my interlocutors’ various personal, political, and social orientations to the corporate world provide fertile ground for a polysemous discourse of solutions that works in service of market-based environmentalism. Although the discourse of environmental solutions grew out of corporate greenwashing, the multiple ways that my interlocutors enact the corporation point to the inveterate nature of this discourse—to its ostensibly unremarkable status—as if it were untethered to a broader history through which environmental work shifted from confrontation to market-based collaboration.

Conclusion: The Progressive Dystopia of Environmental Solutionism

In exploring the limitations and historical roots of solutionist discourse, I do not mean to suggest that we should unilaterally reject it. To the contrary, I found that solutionism is an important affective framework for my interlocutors because it endows the rote and strenuous day-to-day labor of energy transition work with a sense of purpose, enabling corporate subjects to act on their moral conscience through concrete improvements to energy infrastructures. Any (inevitably futile) attempt to eradicate the discourse of “solutions” from the world of environmental work would be an exercise in small-minded parsimony, overlooking the possibilities for change that emerge when workers feel empowered to transform society through their labor.

Yet the intractability and affectivity of “solutions” discourse do not deproblematize the narrow solutionism that regards capitalist work as the only or most effective approach to addressing environmental problems. The limits of free-market solutions were laid bare for me when Juan, Rick, and the rest of SunLight’s blue-collar solar installation crew attempted to unionize, seeking better on-the-job protection, better wages, and better health care. After some back and forth with the company’s leadership, SunLight closed down its profitable solar installation operations, effectively firing a sizable cohort of its Black and brown employees, most of whom were not making a living wage. On the surface, this is a straightforward example of the cruelty of the neoliberal corporation. After all, there is something plainly immoral about depriving low-income people of color of their livelihood when they request basic professional security and occupational safety.

Yet when we dig a little deeper and consider the solutionist ethos that animates SunLight, we can understand this union-busting move as evidence of not simply the cruelty of capitalism but also the understated treachery of what Savannah Shange calls “progressive dystopia”: a liberal space in which leftist politics and carceral state policy coexist, coconstituting the ideological landscape of “blue state” racial capitalism. As Shange (2019:12) puts it, “progressive dystopia” refers to “a perpetually colonial place that reveals both the possibilities and limits of the late liberal imaginary.” We can locate progressive dystopia in the work of SunLight’s senior executives, who do not simply engage in reprehensible union busting but also believe deeply in the idea of a strong economy that works for everyone. During the course of my fieldwork, several of them offered insightful critiques of American inequality and structural racism, espousing the sort of talking points that one might expect to find in certain progressive corners of Twitter but not in the C-suite. Yet “talking the talk” can only tell us so much. As surprising as it might be, when employees spoke up during meetings to express outrage regarding the company’s whiteness or to affirm the importance of centering “frontline communities” in the fight against climate change, such verbal commitments to equity could have easily been just that and nothing more. So I was especially struck when, on several occasions, senior executives made understated operational decisions that worked toward antiracist and equity ends without touting their progressive bona fides or trying to extract public relations value. These commitments and actions were directly informed by solutionism: the belief that the corporation can solve a host of societal problems without compromising profitability. Although I was initially skeptical about the earnestness of these commitments, through two years of fieldwork I came to believe that SunLight executives were truly moved by their solutionist ideals, acting on them in ways that intentionally did not generate attention—as a matter of principle, not as a boost to their reputation—and growing quite emotional when they attempted to pivot the company toward social change. Solutionism was affective for them in ways that cannot be reduced to rhetorical performance.

Yet when faced with the reasonable unrest of marginalized workers, this win-win sentiment went out the window. The company found it exceedingly difficult to both “do good” and “do well” at once because of numerous structural problems, including a largely unregulated blue-collar solar labor market, competition among solar installers to minimize costs, the unwavering demands of the company’s venture capital investors, and the high operational costs of a fragmented private industry without the economies of scale inherent in a strong public sector. This does not mean that their actions are excusable. My point, simply, is that environmental solutionism—the win-win ethos that animates neoliberal energy transition strategies—cannot stand its ground when faced with the exploitative realities of capitalism. A progressive dystopia will throw its weight behind biopolitical “improvement”—the hiring of SunLight’s first Black executive, for instance—but is structurally incapable of translating its solution-oriented sentiments to actions that could dismantle or abolish the very “problems” that “solutions” are supposed to, more modestly, “fix.” Although faith in solutions is an important affective component of my interlocutors’ everyday efforts to improve energy infrastructure, environmental solutionism—no matter how deeply it is felt—is necessarily riddled with the contradictions of a progressive dystopia. Indeed, by conceptualizing SunLight’s solutionism as a form of progressive dystopia, I aim to situate it in a broader late liberal ethos that posits left-leaning institutions as the best way to redress (but never abolish) the structural problems that such institutions paradoxically depend upon and reproduce.

Part of the appeal of “solution” is its relation to “resolution”: the teleological impulse inherent in the will to improve. Many of my interlocutors had an idealistic desire to triumph over any obstacle, to “win,” a sensibility that aligned well with the finitude implicit in “solutions,” as though a problem can disappear with the right focus. At the same time, most of these interlocutors were by no means idealists and espoused a faith in “pragmatism”: the belief that sometimes you need to compromise your ideals if you want to get something done and make some progress. Much like their affinity for resolution, this pragmatism aligned well with “solutions,” as the latter suggests a putatively nonideological commitment to doing, not talking, no matter the imperfections. But there is an overlooked contradiction between the pragmatism and resolve of solutionism: a tension between compromising and winning. Progressive dystopia emerges when this contradiction is ignored or minimized: when an institution champions an unapologetically progressive politics while acting “pragmatically” complacent when they are confronted with structural challenges that that politics is, in theory, opposed to. For example, SunLight’s leadership branded themselves as market-based sustainability winners—an innovative corporation leading the fight against climate change—while also claiming that they simply had no power to act on their enlightened critiques of capitalism, necessitating that they fire their blue-collar workers when said workers asked for too much. So on the one hand they were powerful market leaders, and on the other they were powerless in the face of the market. “Solutions” sits at the intersection of these contradictory sensibilities—evidence of winning and compromising at once.

We fall into the trap of solutionism when we entertain liberal fantasies of triumph while abandoning any hope for alternatives, when the corporation feels like the only pragmatic way of enacting change, when our imaginations are bound by corporate power. It is not a surprise then that the rhetoric of “environmental solutions” grew prominent as “alternatives” fell by the wayside in our civic discourse. Shange (2019:159) suggests, though, that solutions and alternatives can live side by side. In reflecting on anti-Blackness in a progressive public high school, she calls on us “to do the work of extending Black life through any means at hand, including nickel-and-quarter progressive reforms, while inuring ourselves from the late liberal logic of win and loss.” In other words, we must pursue “solutions” to immediate-term problems within the constraints of structural power while rejecting the idea that those constraints are the be-all and end-all for bringing about change—that other possibilities cannot coexist with our present reality. Put simply, we must lean into the contradictions that animate late liberal life. Shange (2019:159) quotes Charlie Hale to aptly make this point: “The utopian image lies on a distant horizon, and the path to get there confronts harsh constraints and immediate needs that must be met with whatever contradictory means we have on hand.”

Martha is an intriguing case study in heeding this call to move toward the utopian while confronting the immediate. On the one hand, she is actively engaged in racial, economic, and environmental justice movements that embrace direct action and mutual aid to move beyond the capitalist paradigm, and on the other, she has a penchant for corporate, technological solutions to energy consumption in low-income communities—a contradictory posture in which solutions do not obviate work for alternatives. The key here is not limiting one’s labor and life to a source of livelihood—not enacting the corporation as the be-all and end-all of what we are capable of, even as we acknowledge its omnipresence. Although solutionist rhetoric can infuse labor with the affect necessary to bring about change, ultimately it can only change so much. The struggles of Rick, Juan, and the rest of the SunLight solar installation crew remind us that even the most benevolent corporation can only go so far in solving entrenched structural problems.

Notes

Myles Lennon is Dean’s Assistant Professor of Environment and Society and Anthropology at Brown University (85 Waterman Street, Providence, Rhode Island 02912, USA []).

1.  Although there is no universally agreed-upon definition of “greenwashing,” following Nemes et al. (2022:5), I use the word here to “refe[r] to the practice of falsely promoting an organisation’s environmental efforts or spending more resources to promote the organisation as green than are spent to engage in environmentally sound practices. Thus, greenwashing is the dissemination of false or deceptive information regarding an organisation’s environmental strategies, goals, motivations, and actions.”

2.  See Campaign Zero’s website (http://www.joincampaignzero.org/solutions).

References Cited

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Comments

Department of Anthropology, Rice University, Sewall Hall, 6100 Main Street, Houston, Texas 77005, USA (). 20 II 24

First of all, credit and thanks to Myles Lennon for producing another superb piece challenging the salvationist overtures of “cleantech” and its efforts to solution away the climate emergency. Though the extractivist tendencies of energy transition are no longer news to many—especially in the global south (Boyer 2019; Cross and Murray 2018; Howe 2019)—Lennon’s exploration of the “progressive dystopia” at the heart of the American cleantech sector is immensely effective in spotlighting how the forces of racialized capitalism and neoliberal corporate culture combine to disperse a needed project of civilizational reinvention into a series of modest technical interventions. These technical problem-solution clusters often seek to maintain every other aspect of the present trajectory other than carbon emissions. The net effect, Lennon argues, is to defang politics and the focusing of contentious civil power on energy transition in favor of an “anti-politics machine” of pragmatic “technologically mediated improvement.” Meanwhile, any notion of change that is not willing to stay within the guardrails of markets and profits is dismissed as utopian and thus a waste of time and energy.

“Solution” comes across in Lennon’s ethnography as a kind of default corporate indexicality, much like the vague yet equivalently ubiquitous pursuit of “excellence” in universities. But Lennon shows how solutionism works as effectively as it does because it also allows people to feel themselves into a more inclusive “we” beyond the specific corporate form, a public defined by its commitment to environmentalism and work to help address climate change. Yet one of the great ironies of the climate emergency is that for many in the global north—responsible for 92% of excess climate emissions according to Hickel (2020)—the best thing they could do to help the climate struggle would be nothing at all. I mean that quite literally. Take the CEO of SunLight, for example. I am guessing that regardless of his environmental commitments, his work and lifestyle place him within the top 10% of carbon emitters who are responsible for roughly 50% of total carbon emissions today. What if, one day, he were not to show up for work, not to create any new workflow or emails or PowerPoints? What if he decided to spend that day refraining from driving, from flying, from running his clothes dryers, streaming Netflix, playing around with an artificial intelligence image generator? What if he did not use a single appliance that day but rather picked up a book and spent the whole day lying in the grass outside? It is almost certain that he would have done more to combat climate change than a day spent fervently generating “environmental solutions” at the office. And yet powering down violates the core conceit of American liberalism and capitalism that constant work and productivity cures every ill.

Although I agree with Lennon’s overall diagnosis that the spread of solutionism is deeply tied to the past four decades of neoliberal hegemony, I also see much classic liberalism in its valorization of technology and labor as the only credible means of progress. I also think that we can name the beast that lurks in the cave of neoliberal corporate culture: finance capital. As Karen Ho (2008) has explained with great precision, the social imagination of the corporation underwent a massive shift in the 1970s and 1980s, transitioning from organizations rooted in communities, employment, and production into organizations that existed solely to produce shareholder value. Although a lot of ideological work went into marketing this reinvention as a “democratic” process (by equating institutional investors with everyday citizens), civil power had nothing to do with it. Wall Street catalyzed this reinvention of the corporation through leveraged buyouts that could be resisted only through high stock prices. Yet the resulting financialization of corporations institutionalized an extractivist ethos of conceiving corporations as bundles of financial assets to be plundered. Then, since the 1990s, digital information infrastructure has granted finance capital massive political leverage over not only corporations but also nation-states (LiPuma and Lee 2004). It has come to the point that there is serious discussion now of the end of the mode of capitalism that the twentieth century knew, focused on productivity, innovation, and even profits. Yanis Varoufakis (2023) argues, for example, that we have exited capitalism and entered an era of technofeudalism defined by “cloud capital” and “cloud serfs” and above all by financial rents paid to the “cloud fiefs.”

Personally, I am enough of an old-school Marxian to view money rent as one mode of capital accumulation among others. But I think the point is that it might be intriguing to consider more directly how solutionism emerged sympoietically with financialization in the context of eroding “the contentious divisions between industry and environmentalists,” as Lennon shrewdly observes.

My final question for Lennon is what a postsolutionist politics might look like. If we want out of the trajectory of progressive dystopia, what are our options? It is clearly time to get confrontational again. Juan and Rick may already be there. But is there any hope or place for the white-collar environmentalist in that struggle too? Or is the best we can hope from them is to sit this one out? I was surprised, genuinely but not unpleasantly, to see the enthusiasm generated by Andreas Malm’s (2021) book-turned-film How to Blow Up a Pipeline last year. Sabotage is now emerging as a new front line in the climate struggle, one far removed from cleantech. As Fanon (2004 [1961]:34) once said of the colonized, they “have run out of patience.” But I think Lennon is sharing the open secret that white-collar environmentalists are still by and large comfortable in the status quo. What would it take for them to run out of patience too?

Department of Social Anthropology, University of Cambridge, Free School Lane, Cambridge CB2 3RF, United Kingdom (). 1 III 24

Lennon has, in the style of Raymond Williams (2014), captured the essence of the “cleantech” industry in the United States by unpacking one of its keywords. Keywords have fuzzy referents, tracing the emergent, dominant, or residual “structures of feeling” within any given historical moment (Williams 1977). If an earlier era in US environmentalism—say, from the muckrakers to the Environmental Protection Agency—was defined by protection or alternatives, then the post-1980s moment has been defined by “solutions.”

It is fitting that Lennon draws on Savannah Shange’s (2019) account of “progressive dystopia” in postgentrification San Francisco. Cleantech, on my read, comes out of a “Californian ideology” (Barbrook and Cameron 1996) that merged a white middle-class countercultural idealism with market informatics. In the 1970s, new communalists abandoned organized politics and took up a kind of “tool globalism” (Sadler 2015), exemplified in Stewart Brand’s Whole Earth Catalog. They paired hands-on libertarian experimentalism—outfitting one’s house with solar panels, for instance—with a sense of “wholeness” that integrated the social and ecological into a single cybernetic system (Sadler 2008). This sensibility was a key force in early internet and start-up culture, culminating in the “polished, professional affect” of millennial Apple products and Silicon Valley (Steve Jobs famously quoted from the Whole Earth Catalog in his 2005 Stanford commencement speech). Design and data would save the world, and one could do well by doing good—a win-win. I found this breezy postpolitical sensibility rampant at Yale as a graduate student in the late aughts (as, perhaps, did Lennon).

An important element of this sensibility is the long march of progressives away from durations and institutions. Disillusioned by “sanctimoniousness … [of] social justice work,” Martha rolls up her sleeves and does something, not unlike the unremitting pragmatism of the first generation of Doctors without Borders expertly chronicled by Peter Redfield (2013). The impatience, the iconoclasm, the immediacy of acting in the now, of solving the puzzle in front of you and bureaucracy be damned—these are powerful, even liberatory motivations, and Lennon persuasively shows that we should take them seriously.

Yet like Protestants unwittingly locking themselves in an iron cage, action can become an end in itself. In part, this may owe to the pleasures of problem-solving. As Andrew Sanchez (2020) has shown, work can be satisfying, even morally intuitive, if it allows you to exercise powers of transformation. This is why it can be enjoyable to work in an applied physics laboratory even if you abhor drones and bombs, or why, like Martha, you might devote yourself to market solutions during the workweek and to democratic socialism on the weekends. A solution solves a puzzle. Whether it is the right puzzle to be solving, or whether there are other, more wicked kinds of problems that are not puzzles at all, is a different question.

Whether one takes a pragmatic stance toward the market like Martha or is a true believer in it like Marissa, the hegemony of environmental solutionism breeds a self-reinforcing myopia. A recent, brilliant bit of Twitter ephemera calls this “spreadsheet brain” (Hezier 2023). It is spreadsheet brain that can lead one to confidently declare that lab-grown meat is more efficient than animals as a protein delivery system, without stopping to think about all the immunological functions, ecosystem services, and energetic inputs that must be clumsily recreated in the lab. This is the same bleak comedy of expert development projects and efficiency audits familiar to anthropologists. People tie themselves in knots fixing specific problems and their inevitable side effects, such that the entire social field metastasizes into an unbearably “proactive” exercise in problem-solving. Real answers are often simpler but more difficult. To just give people money is a remarkably effective development intervention (Ferguson 2020), but it sits uncomfortably close to redistribution. It may just be that there is no way to harvest protein at our current scale without serious ecological violence or biological suffering. Some problems gesture to our limits and finitude and cannot be engineered away.

It is the same sort of spreadsheet brain that “thinks” commercial solar panels. It solves the problem of decarbonizing energy consumption but says little about whether they will be affordable or whether massive solar plantations will deepen colonial dynamics of dispossession. Most profoundly, to my mind, it says little about the fact that “greening” economic growth in this way will only increase material throughput. It solves narrowly and in so doing induces a carbon tunnel vision. Lennon brings out the racialized textures of this carbon tunnel vision, the way it must externalize the conditions of Black and Latinx installers, prison labor manufacturing, anti-Indigenous extractivist landscapes, and fossil fuel supply chains that get the product to market. But he also shows how that vision might even be taken up by people of color themselves, the way it provides, if nothing else, a sense of orientation and purpose.

One question I have for Lennon concerns emergence. It strikes me that the “mask-off” reactionary shift of American politics over the past decade makes the breezy confidence of managerial solutionism harder to sustain—a shift already intimated in the prompt union busting that concludes the piece. To be sure, solutionism remains a dominant structure of feeling, but other dimensions are accelerating—in tandem, it would seem, with melting glaciers and megafires. As Amitav Ghosh (2024) described so eloquently in his recent Tanner Lecture, robber barons like Elon Musk and Peter Thiel are anticipating a climate collapse to which there is no solution but grim, militarized adaptation. Extraction and fossil fuel burning will continue apace, gilded by a few faux-decarbonized industries such as electric vehicles and numbed by reckless solar geoengineering. Instead of win-win, it is us and them: those ensconced in self-sustaining bunkers and private jets and those on call to be sacrificed to war or weather. What kind of environmentalism or self-making is possible in such a world? What are the keywords for such a moment?

Department of Anthropology, Dartmouth College, Silsby Hall, 3 Tuck Drive, Hanover, New Hampshire 03755, USA (). 6 III 24

From contaminated drinking water to devastating floods to deadly wildfires, environmental problems seem to be all around us. And they can appear to necessitate solutions. Yet Myles Lennon helps us to see that “environmental solutionism” also does much more than just try to solve environmental problems. Lennon traces the genealogy of environmental solutionism through twentieth-century environmentalism and corporate ideology and practice. He shows us ethnographically how environmental solutionism has enabled diverse “corporate subjects” at a sustainable energy corporation in New York City “to imagine themselves as environmental stewards.” Building on the Foucauldian analysis of James Ferguson (1990), Tania Murray Li (2007), and others, his analysis offers key insights about contemporary environmentalism and corporate dominance. It shows how environmental solutionism has facilitated an environmental-corporate convergence and how this convergence makes a corporate-led energy transition seem apolitical, inevitable, and even preferable, including to many of those who are critical of market-based solutions. For those of us studying such market-based environmental solutions, this exposition is timely and illuminating.

The most compelling part of Lennon’s article for me, though, was its attention to affect. He is not only interested in solutionism as a usefully polysemous term, as he shows, or as a depoliticizing discourse but also interested in it as a “neoliberal sensibility that has transformed contemporary environmentalism over the past several decades.” In other words, he points us toward how neoliberal environmentalism “creates an affective common ground” that enables diverse and sometimes antagonistic corporate actors to work together to advance a corporatized version of the energy transition. Lennon thereby allows us to see through simplified stories of neoliberal capitalism as affectless in ways that, to me, recall Andrea Muehlebach’s (2012) analysis of neoliberalism’s morality. Lennon’s exploration of environmental solutionism as affect reveals part of what makes it so powerful, what makes it capable of integrating environmentalism and corporations: the way it can work through diverse people’s everyday experiences, emotions, and inner lives.

Lennon’s attention to environmental solutionism and affect also raised questions for me about other affects—affects that the article hinted at but did not fully engage (understandably, of course, given how much the article already does). In particular, I wondered about the affective experiences of living through and with “environmental problems” including climate change, experiences that seem important to a number of Lennon’s interlocutors. I wondered whether the reasons that these interlocutors were compelled by environmental solutionism might exceed its “transformation of ‘the environment’ into an object that humans can act on and improve” and its ability to “animate a sense of environmental expertise among corporate subjects”—as important as those factors are. I wondered how environmental solutionism’s power might also relate to people’s affective experiences of the changing climate and other forms of environmental degradation.

For example, Lennon writes how, for a corporate employee named Martha, the company’s environmental solutionism “enlivened her day-to-day work at the office” through the “‘feeling’ of identifying solutions and of doing something ‘pragmatic.’” The “affect of improving the world” that Martha values may be about more than a depoliticizing “will to improve” (Li 2007) that enables her to do corporate work. It may also be about a growing underlying sense of a world in trouble. With so many people now negatively impacted by climate change or at least feeling some version of “climate anxiety” (see, e.g., Moench 2023), this may be an increasingly potent affect of these times.

I get some sense of this affect in the article, but I also wanted to know more. To me, it indicates something that includes but also may go beyond the Foucauldian reworking of the self and cleantech habitus that Lennon so powerfully explicates, beyond Martha’s use of “solutionist discourse to recuperate the optimistic sensibilities of a foregone era of liberal activism and uplift.” It speaks too, perhaps, to Martha’s sense of unease about environmental change. And it suggests that, as much as we can and should understand environmental solutionism within the history of neoliberalism and the longer nature-culture dualism of Euro-American culture—an understanding that Lennon’s article enables—we also need to take seriously the environmental degradation reshaping the worlds in which we live. This includes people’s affective experiences of that degradation, whether those people inhabit disappearing coastlines or corporate offices.

In turn, this set of concerns raised another one for me: how can we both elucidate the genealogies of concepts like environmental solutions within neoliberal racial capitalism and explore their “immanent force,” as Kathleen Stewart (2007:1) puts it, and how it might contribute to the “cruel optimism” (Berlant 2011) of the search for corporate solutions to our pervasive environmental problems. Although Lennon does not address these questions in this excellent article, they are ones that his focus on environmental affect helped me to ask.

Department of Anthropology, University of Virginia, Brooks Hall, Charlottesville, Virginia 22904-4120, USA (u). 9 III 24

Myles Lennon’s ethnographic investigation of corporate environmentalism engages the multifaceted and complex ways in which workers in a clean energy corporation come to experience environmental solutionism as commonsensical, turning as it does on pragmatic approaches to socioecological problems that seem to offer a unifying purpose to a wide diversity of actors. Notably, solutionism is also foundational to curricula at colleges and universities around the world. It is likewise a guiding ethos for government agencies, nongovernmental organizations (NGOs), foundations, and private for-profit companies putatively dedicated to securing our planetary future. Therefore, Lennon’s analysis here is timely, crucially important, and has relevance well beyond the corporate context that he explores and analyzes throughout the piece.

Lennon’s insight that solutionism operates as a matter of common sense will resonate with those who have faced criticism for questioning green capitalism without offering full-fledged alternatives on the spot. Reflecting on his ethnographically grounded arguments, I am convinced that solutionism began, as he suggests, as a specialized common sense of experts and bureaucrats. I am thinking specifically of Antonio Gramsci’s (1971:322–333) formulations of common sense (also see Crehan 2016). Drawing from these, Nidhi Srinivas (2022:189) succinctly characterizes common sense as “incomplete efforts of perception on the part of interest groups, where some of these perceptions become naturalized within knowledge groups as perceptions of the world,” arguing that “when these perceptions are acted upon, and attached to epistemic foundations that gain purchase within powerful networks of actors, they become hegemonic.” Particular common sense thereby becomes general common sense.

Documenting and analyzing how particular ideas and affective dispositions become hegemonic are essential to understanding their circulation and operation within and across contexts. It may also illuminate openings and possibilities for radical transformations of common sense toward more just and equitable futures for humans and other than humans, as well as for ontoepistemological justice that exceed Gramscian formulations of common sense and counterhegemony (Shilliam 2015:4–8). Accordingly, I particularly appreciate Lennon’s engagements with Savannah Shange’s (2019:12) conceptualization of “progressive dystopia” as a “perpetually colonial place that reveals the possibilities and limits of the late liberal imaginary,” which he extends to consider neoliberal environmentalism.

Lennon’s discussion of how solutionism conceals and discounts violent contradictions of neoliberal environmentalism and racial capitalism prompted me to think across the related contexts that he invokes in this piece. At SunLight, there is apparently little “friction” (Tsing 2005) around solutionism and related progressive neoliberal commitments (cf. Fraser 2017). The maldistributed contradictions of “clean energy” are always seemingly elsewhere (cf. Checker 2009). In Shange’s (2019) ethnography, by contrast, Robeson Academy is a site of struggle and contestation. Colonial dispossession, anti-Black violence, xenophobia, and gentrification are ever present, and an imposed common sense of shared progressive commitments is in constant danger of disruption. In my work on neoliberal biodiversity conservation, I have joined others in highlighting the role of Western conservation NGOs in mediating contradictions between protected areas as sites of dispossession and a variety of corporate and consumerist spaces (Igoe 2017; see also Corson 2016; MacDonald 2010; Milne 2022).

As a more fulsome comparison of these contexts is beyond the scope of this commentary, I will limit myself here to some observations and thoughts that warrant further consideration and inquiry. A distinctive element of Robeson Academy is its intersection with grassroots social justice movements and abolitionist struggles. Although some workers at SunLight express solidarity with such movements and their ethics, the green solutionism that unites them with their colleagues and bosses is almost certainly derived from strains of “mainstream environmentalism” (Dowie 1995) and “mainstream conservation” (Brockington, Duffy, and Igoe 2008), which have neglected environmental justice movements and aligned themselves increasingly with corporate interests and neoliberal policy agendas.

A related consideration is the central, though often contradictory, dynamic of trade unions and class politics at Robeson Academy. Notably, it is precisely along these lines that the unifying common sense of solutionism breaks down at SunLight, as the corporation discontinues solar installation services rather than deal with the unionization of its solar system installers. As I read Lennon’s accounts of these events, I was simultaneously thinking and writing about the relationship between the “professional managerial class” (PMC) and the growth of the transnational NGO sector (Igoe, forthcoming). Barbara Ehrenreich and John Ehrenreich (1977:7), who first proposed the existence of the PMC, argue that it consists of “salaried mental workers who do not own the means of production, and whose primary function in the social division of labor may be described as the reproduction of capitalist culture and capitalist class relations … as managers of capitalist enterprises [such as] corporations, government agencies, and universities.” PMC identity, by these formulations, revolves around the acquisition of valuable skills and knowledge, professional autonomy, and success (Forsyth 2023).

Two aspects of the PMC are particularly relevant here. First, PMC habitus aligns significantly with “cleantech habitus” and solutionism, as outlined by Lennon, particularly with regard to individualistic upward mobility, technocratic virtue, and a deep orientation to generalized positivism (cf. Ehrenreich 2009). Second, and increasingly, while consistently associated with progressive politics, the PMC’s ability to join social movements and class coalitions is hampered by a sense of inherent superiority and competence vis-à-vis other classes (Ehmsen and Scharenberg 2013), which seems constituent of PMC habitus. In spite of its supposed unifying virtues, solutionism is unlikely to mend this divide. So, sadly, I was not surprised by the fate of the rooftop workers in SunLight’s solutionist assemblage, and I still have to wonder about their take on solutionism following their experiences of this union busting.

Relative to these concerns, Myles Lennon’s “The Problem with ‘Solutions’” generatively extends Savannah Shange’s conceptualization of “progressive dystopia” to illuminate the possibilities and limitations of environmental solutionism in a corporate setting. Although I share Lennon’s commitment to alternative modes of environmental care, coexisting with hegemonic solutionism, his article reinforces my convictions that such alternatives depend in large part on the effective building and maintenance of democratic decolonial coalitions. To the extent that social scientists have a role in all of this, it will be necessary to reflect reiteratively on our relationships with other classes and social formations, including how our interactions may be influenced by acquired class habitus. Beyond the limits revealed by “progressive dystopia,” there is, moreover, a need to attend to situational affordances (and lack thereof) for diverse and potentially articulable systems of thought, practice, and relationships, some of which are emergent and others of which are long-standing and largely underappreciated.

Department of Anthropology, University of Chicago, 1126 East 59th Street, Chicago, Illinois 60637, USA (). 13 III 24

In “The Problem with ‘Solutions,’” Myles Lennon invites us into the sustainable energy industry through a vivid ethnographic account of the labor and expertise tasked with the curation of environmental discourse and the implementation of novel renewable energy technologies. The solar panel is at once an infrastructure made up of its constituent parts—of metals, polymers, and minerals—and a semiotic object that portends specific orientations to environmental crisis and the decisive action it portends.

If we heed Brian Larkin’s (2013:329) injunction to tend equally to the “politics” and “poetics” of infrastructures—as “concrete semiotic and aesthetic vehicles oriented to addressees”—we should ask how the semiotic icon of the solar panel buttresses the affective register of solutionism that Lennon compellingly theorizes. In Lennon’s account of solar installation technicians, for instance, the sharp, reflective surfaces of the solar panel are contrasted with the remnants of earlier industrial and postindustrial epochs, namely, “wires, plastics, and detritus” that pepper New York City rooftops as visual reminders of waste and obsolescence.

This calls to mind, too, the divergent labor politics of the oil century and the epoch of renewable energy that we are told awaits us. On a recent trip to St. Croix in the US Virgin Islands for the 2023 Annual Meeting of the Caribbean Studies Association, I marveled at the behemoth Limetree Bay oil refinery on the island’s southern coast. The refinery, one of the largest in the hemisphere, sat idle, as it had since its shutdown in May 2021 because of toxic chemical runoff. As a scholar of oil and gas politics in the Caribbean, I knew the St. Croix refinery indexed a generational attachment to heavy industry and masculine work that recurs elsewhere in the petroleum-exporting state of Trinidad and Tobago and the refining hubs of Aruba and Curaçao as drivers of upward mobility and indexes of national development (see Bond 2017; Guadeloupe 2009; Jobson 2024; Schields 2023).

I did not know, however, that a former plantation ground adjacent to the refinery estate plays host to a large solar farm operated by the Richard Branson–owned BMR Energy. In operation since 2015, the solar farm incurred damage after Hurricanes Irma and Maria in 2017, causing the farm to run at less than 45% capacity for more than a year thereafter (Pickerel 2018). By the time I arrived in St. Croix, any visible cracks in the facade of this renewable energy icon had been remedied. The solar farm operated smoothly and silently to capture the abundant energy of the Caribbean sun. This visual and sonic landscape of the solar panel projected an energy future unburdened by the detritus of petroleum—its polluting by-products and unruly labor force. The necessity of specialized labor to provide regular maintenance and occasional repairs remained hidden from view for the moment, at least.

Where the silence of the solar farm signaled progress and stability, the silence of the oil refinery conversely conjured anxieties of industrial abandonment and declining prospects for gainful employment among a new generation of Crucians. As a fellow conference attendee recounted to me from her childhood in St. Croix, the Hess truck was the signature gift for Crucian boys every Christmas. These semiotic and aesthetic vehicles, to wit, indexed a generational attachment to the Hess-managed Limetree refinery and a banal instruction in the logics of gendered labor and development.

Indeed, if midcentury icons of modernity remained sutured to the heteropatriarchal family and heavy industry, Lennon alerts us to a novel repertoire in which “solutionism” portends a postwork utopia of abundance, automation, and leisure. This dream of a self-perpetuating industrial motor to liberate humans from the perils of work, of course, has been with us since at least Karl Marx’s “Fragment on Machines” in the Grundrisse (see Marx 2005). Lennon demonstrates, though, how the language of solutions and solutionism serves not to remedy underlying social inequities and antagonisms—of class, race, heteropatriarchy, and imperialism—but as “abortive rituals” that defer their resolution with the promissory notes of solarpunk aesthetics and technocratic fixes (Trouillot 2000). And this is where the preeminence of solutionism proves deeply insidious. What are the consequences of a solution to an “energy problem” that merely substitutes one energy matrix for another—such as the striking contrast of the Limetree refinery and solar farm in St. Croix—without a sincere evaluation of the other problems that inevitably surface in their wake?

The solar panel, in this respect, is an icon befitting our political present. In its ideal form, it is clean, quiet, and unobtrusive. It conjures fantasies of a world beyond work even as we remain dependent on less abundant and increasingly gig-oriented work for survival. If the highly imperfect icon of the Hess truck indexed a future of household wages, masculine breadwinners, and abundant hydrocarbons, what future does the affective regime of the solar panel evoke? What future must it evoke?

Department of Sociology and Anthropology, National University of Singapore, Shaw Foundation Building, Block AS7, Level 5, 5 Arts Link, Singapore 117570 (). 23 II 24

In this article, Myles Lennon accomplishes the rare feat of giving us a grounded description of a nebulous concept—one that, in all its “conceptual plasticity,” does tremendous ideological work on the ground. “Solutionism,” the approach to work that formulates social ills as a series of external problems to be solved by corporate actors, pervades workplaces like the sustainable energy industry. Benefiting from positive associations in daily language, solutionism may serve as a convenient umbrella for people with divergent social priorities, from reducing carbon emissions to achieving diversity in the workplace, to gather under. But, as Lennon shows, there is enough substance to it to sign its advocates up for a particular road ahead. This is not only a semiotic deduction; people like Jasmine and Martha speak of their solution orientation as fundamentally different from other ways of addressing social ills. Leveraging the semblance of value neutrality, solutionism closes down possibilities of noncorporate pathways outside “market-based collaboration”—disables, for instance, conceptualizations of carbon-mitigating practices as “entitlements or public goods.”

There seem to be two prerequisites for solutionism. The first is the performative belief that thinking and doing are opposites. Here, thinking may include analyzing or critiquing a situation, when doing maps onto enacting change for the others who share our world. This rhetorical opposition between “reactiveness of grassroots activism with the proactiveness of private sector ‘solutions’” underlies views of activists as killjoys who only know how to criticize but not how to fix. Of course, this is an understanding that reeks of anti-intellectualism and rests on a Cartesian mind-body duality that anthropologists can all too easily challenge. But that would be missing the point—the point being understanding where solutionism comes from and what it does. And when we follow that through, solutionism leads us, not necessarily to people who favor doing over thinking, but to modes of thinking that have been empowered enough to consistently result in corresponding action.

Who can fault Jasmine for wanting to put up solar panels here and now? It is, after all, not that exceptional to want to see one’s intellectual and moral priorities through to a tangible difference in the world. And that is precisely the point. Jasmine’s “doing” is not a function of her personal drive; the obstacle to her doing is not superfluous thinking otherwise imposed on her, like red tape. Jasmine’s doing, instead, speaks of the fact that she has been empowered to follow her thoughts to action to the extent that those thoughts correspond to market-based and corporate-friendly acts. Like Lennon, I struggled with what can be called the “Martha dilemma” in my work—that people of otherwise progressive conviction seem at ease perpetuating market logics at work. The smart-grid researchers I studied could only conceptualize a better grid in the image of a market despite their otherwise nuanced personal politics. I landed on an explanation of how the tool kits at their disposal gave them a certain limited repertoire of action (Özden-Schilling 2021). As a result, I am convinced that progressive thinking must be equipped with progressive tool kits to turn into nonmarket pathways for action—that it is urgent to give someone like Martha a richer repertoire. As Juan and Rick know firsthand, corporate spaces’ tolerance for progressive “doing” is all too fleeting.

The second prerequisite for solutionism is the formulation of the corresponding problem as an object external to the actors solving it. This becomes most apparent in Lennon’s exposition of how the lot of environmental solutionism rose at the same time as that of the conceptualization of the environment as “an object that humans can act on and improve,” outside of “webs of mutually dependent life.” Solutionism functions similarly in other areas marked by segregation, where the problem solvers think of themselves as fundamentally separate from their purported problem objects and problem people—as in histories of racialized oppression. This is brilliantly illustrated in Louise Erdrich’s 2020 novel The Night Watchman, which chronicles the 1950s’ catastrophic Indian termination policy by which the US government sought to strip Native Americans of the last of their recognized tribal land and rights. The chairman of the Turtle Mountain Tribe contemplates: “Every so often the government remembered about Indians. And when they did, they always tried to solve Indians… . They solve us by getting rid of us” (80).

Painting the problem as external to themselves, problem solvers shield themselves from accountability. The sustainable energy industry downplays the role of “capitalist growth as the cause of human-induced climate change,” which eliminates the possibilities of true reckoning and participatory change for our energy use patterns. If we are critical of solutionism, it is not because we revel in the status quo but because we know that change with no such reckoning is scarcely change for the more equitable. In Erdrich’s (2020:80) novel, the tribal chairman sees his job as “a struggle to remain a problem. To not be solved.” It is a refusal to think of Native American dispossession as outside of the US government’s history of oppression, as well as an exposition that solutionism is highly selective in whose problems it fixes. A corporation like SunLight, after all, is a perpetual motion machine that does not even bother to define problems before presenting solutions. If we want to transcend dressing profit opportunities as meaningful change, there is reason to struggle to remain a problem.

The question that Lennon’s rich work here leaves me with is how to create alternative tool kits, pedagogies, and repertoires of action. How do we get to the point where Martha reconsiders her predilection to default to the market form of organizing society? How can she be given something else to mobilize when faced with social ills? As I read Lennon’s conclusion about the need to multiply venues of change beyond one’s source of livelihood, I wondered about the implications for those of us (lucky enough to be) gainfully employed in academia. It is pressing to consider what venues our progressive thoughts find themselves in, beyond our source of livelihood.

Department of Anthropology, University of California, Berkeley, Anthropology and Art Practice Building 335, Berkeley, California 94720-3710, USA (). 1 III 24

“The Problem with ‘Solutions’” traces how the environment becomes both a site of intervention and a (re)source for expert subject formation. Specifically, Lennon is interested in the corporate cultures of start-up firms that pitch cleantech as not only the wave of the future but also the agent for directing market investments. Cleantech “‘[spans] a wide range of environmental technologies and processes, including renewable energy, nanotechnologies, energy efficiency and storage’” (quoted from Caprotti 2011:370). The hope of cleantech aficionados is to offset carbon emissions while rallying “alternative” consumer approaches to energy use, boosting sustainable and ethical corporate supply chains, and engineering more cost-effective research and development in design. One might offer the critique of cleantech as simply another instance of greenwashing and a climate-friendly version of market fundamentalism, wherein free markets are positioned to address socioeconomic problems related to fossil fuel consumption. Yet, as the recent pushback by financial institutions around (inter)national environmental, social, and governance regulatory regimes suggests, there is no one-size-fits-all model for what might entail a corporate culture of accountability.

This conundrum is arguably the starting point for Lennon. If there is a diversity of thought within the cleantech sector, then what exactly do its practitioners view as achievable, and how and under what conditions do they ever achieve it? Ultimately, Lennon argues that at stake for anthropology is less a diagnosis of what cleantech markets are doing than how practitioners view themselves as facilitating solutions that address climate change. Tracking solutionist discourses offers one important perspective into the complex—and often contradictory—logic of corporate environmentalism. By “solutionism” Lennon means the individual and collective aspirations of cleantech practitioners to identify an environmental problem and work toward solving it.

Lennon details that, at least in the United States, the corporate turn to solutionism was a late twentieth-century invention. In response to the demands of civil rights activists, environmentalists, and the rise of federal environmental regulatory frameworks, corporations became beholden to the idea of “branding their work” and “lobbying” the legislative branch of government to address “environmental problems.” Solutionism is as much about leveraging data and information for the sake of resource extraction or conservation as it is an effort to create a corporate image. This point about the utility of data and information is perhaps fundamental to the start-up spaces of cleantech, given that many of the practitioners Lennon interviews never visit the sites where they install solar panels. Instead, they present the value of solutionism as inherent to its continual abstraction—as asset price, technology, and consumer demand. The inability of cleantech practitioners not to envision an endpoint to achieving renewable energy is striking. And if their efforts, aspirations, and dramas about cleantech unfold on the margins of economic theory, then the term “environment” (just as much as “solutionism”) needs a “corporate genealogy.” That is, different types of corporate environmentalism might also have an investment in different concepts of the environment, as recent work by David Bond and Etienne S. Benson illustrates.

Lennon also suggests that cleantech practitioners’ commitments to solutionism rehearse a modernist preoccupation with technological progress. But they also tend to voice “pragmatism,” or at least an appreciation that at some point in their careers they will fail to contribute to societies and make them better. Lennon tends to read this pragmatism as related to varied expressions of affect. Whether it is “sanctimoniousness” or a “passion” for cleantech, a theory of affect animates corporate management. The feeling of working toward a solution, however, is not without risk.

In place of a real concern for improvement, Lennon contends, is an antipolitics that allows start-up firms to churn away without fear of retribution from their consumers, investors, the law, or even their employees. While this may be the case, cleantech could also be read along the lines of John Dewey’s pragmatism, to unpack the varied ways in which its practitioners curate and contribute to processes of experimentation. Through such efforts—markets, technologies, energy forces, data, the law, and politics—all come into play, helping to illuminate what Dewey recognizes as the constant adaptation of bodies to environments and environments to bodies.

There is, of course, much more to the story of cleantech than practitioners’ uneven commitments to corporate environmentalism. Throughout the article, I wondered what cleantech expertise would look, feel, and become in other parts of the world and corporate sectors. This is perhaps an issue of scale as much as ethnographic specificity. Does cleantech warrant a different way of reading corporate environmentalism beyond the global logics of markets, finance, and capitalism? What of the planetary? And if so, how does a planetary perspective of cleantech reconstitute the politics of accountability that Lennon suggests and remain undertheorized within the industry? I also appreciate Lennon’s efforts to think with cleantech while offering the challenge to anthropology to follow the affective entanglements of corporate environmentalism.

But to what extent does anthropology ask too much of its field interlocutors? Tracing the self-reflexive gaze of market practitioners has long been a cornerstone of the anthropology of finance and, more broadly, studies of the epistemic cultures of experts. What is fascinating about the cleantech case is that not only have its practitioners’ critiques, in Latour’s words, “run out of steam” but so too have those of their critics—including government and financial regulatory bodies, ethical investors, technologists, and even environmental justice activists. Everyone Lennon encounters seems to be aware of their vulnerable positions within the cutthroat world of climate advocacy and corporate environmentalism. To this end, Lennon offers a starting point to begin to trace these complex arrangements of self-reflexivity and perhaps steps toward a conceptual roadmap for what accountability looks like in anthropological practice.

Department of Anthropology, Princeton University, 116 Aaron Burr Hall, Princeton, New Jersey 08544, USA (). 29 II 24

Like the comforting warmth of sunshine, environmental solutionism has become ubiquitous in late liberal responses to all manner of environmental crisis. Myles Lennon’s careful historical and ethnographic work tracks the notion of a “solution” as it mediates the institutionalization of environmentalism as a professional pursuit that has become ethically and institutionally bound with the corporation as an inevitable and ready-made site of environmental action. At the center of the notion of the solution is its vagueness. It offers a generally agreeable, decidedly vibe-y affective scaffold through which environmentalism, first, becomes institutionalized as corporate labor, bound up with the rosy promise of self-actualization even as such work doubles down on its abandonment of workers, and second, creates the affective conditions through which workers spread across rooftop solar installation sites, office bros, and disillusioned former nongovernmental organization and investment bankers find themselves in a curious version of the forms of community solidarity that company mission statements and CEO all-hands meetings invoke, working generally toward a shared goal that never has to be hashed out too concretely.

The solution, that is, is ubiquitous in its migration from an explicit earlier strategy of greenwashing to a flexible technology of corporate governance that now suffuses not only corporate environmentalism but also other arenas that express, earnestly, an interest in problem-solving “the environment.” Lennon crucially argues, then, that the “environmental solution” cannot be dealt with only as ideology to be demystified but as a generative and increasingly ubiquitous formation that, though deeply tied with corporate histories and deeply implicated in binding environmentalism to the taken-for-granteds of corporate sociality and its antipolitics, is nonetheless not dispelled through the work of critique.

The vague and self-evident desirability of “environmental solutions” facilitates the elevation of a technical understanding of an environment increasingly uncoupled from “politics” as a domain of social action. Such an observation hits hard and close to home as solutions-oriented academic units default to an understanding of that vague field, “environmental humanities,” as essentially an appendage to technoscientific work. I do not mean, here, a redux of an old conflict between humanistic and other modes of inquiry, but, following Lennon, a sense that under the obligatory optimism of “the solution,” the work of critique, now in its nth decade of losing steam, is a buzzkill and a violation of the social quietude that “solutions” make possible and subtly enforce. What environmental humanities worth its salt would, in this setting, not appear incongruous to the happy work of saving the planet?

What this centers is how the work of “environmental solutions” is, following Lennon, not simply ideological obfuscation. Rather, part of what it offers (and demands) is a foothold on an optimism that has lost its very grounding. The solution appears both as an affective anchor amid existential distress and as a more or less tacit pressure to insist on hope when messier feelings and planets might seem more pressing. Corporate environmentalism (a phrase that may or may not be redundant and clearly does not excuse anthropologists) in its liberal-carceral mode follows the logic of “the win,” to borrow from Savannah Shange. Here it seems that an abolition of the antipolitics of liberal environmentalism might raise the more difficult question of making sense of a progressive dystopia in which we are all losing differently.

In the elevation of solution seeking, what comes to be valued is proactiveness per se, as an overcorrective to mere reaction. Jasmine, Lennon’s interlocutor, evokes corporate optimism as a reaction to the “more reactive work” of her earlier work, for instance. What is moving to me here is that corporate optimism here appears less as an insistence to the will to improve a faulty planet than it seems one among very few lifelines to make sense of worlds and planets shaped in a pervasive sense of dread. The solution, then, is itself a reaction to a lingering sense of existential precarity occasioned at the nexus of actual and anticipated changes in the Earth system and the endurance of racial capitalist violence. Lennon then might offer us something in thinking about corporate optimism as itself a reaction to the feeling that one is only ever able to react, in a personal and professional context in which waged work (livable or not) doubles as an arena of both psychic erosion and self-actualization. That is, the solution might be understood, postideologically, as something that offers psychic, affective grounding against the discontents of a capitalism in which labor must align with values, not only because of the corporatization of morality but also because of the demoralization of work. I would ask: If environmental solutions fall short because they claim an agency that no longer really feels tenable, then is there a possibility of thinking about environmental response? Response, in the sense of a slower, less certain encounter with worlds and planets as they unravel? What would a politics of response look like against the antipolitics of both solutions and reactions?

Second, I wonder, thinking from outside liberal genealogies and strategies of environmentalism and its capture, whether neoliberalism and capitalism come to stand too strongly as concepts or as theories of history and action. What if “the planet” hailed by appeals to the “material impacts of sustainable energy technologies” is not a singular geophysical space? The achievement of Earth as thinkable geophysical unit has a history that is stolen into the environmental solution, also, with its pretentions of scalability. This question, of whether there are multiple Earths at stake on Earth, matters for thinking about the different possibilities of contemporary environmentalism by recontextualizing the inevitabilities of a neoliberal antipolitics grounded in the universal history of liberalism as one of many ways in which the problem of environmental intervention is figured. Perhaps, then, we might respond from within a field of disparate possibilities for the multiple Earths in this one and not simply be compelled to reaction. There may be space in these Earths for affects other than corporate optimism.

Reply

I deeply appreciate Dominic Boyer, Michael Degani, Maron Greenleaf, Jim Igoe, Ryan Cecil Jobson, Canay Özden-Schilling, Sarah E. Vaughn, and Jerry C. Zee for their insightful responses to my article. I am hopeful that their brilliant commentary presents an opening for us anthropologists to think more comprehensively about the insidious reach of a solutionism that is no less a part of our institutional habitus than that of the corporate world, as Igoe and Özden-Schilling point out. Indeed, the sustainable energy corporations that I explored in this article are but a single instantiation of not only a corporate-friendly environmentalism but also a broader affective arrangement that cannot be reduced to the capitalist hegemony that gives it form and purpose. When I consider the other offshoots of solutionism that my respondents raise—from spreadsheet brain (Degani) to the professional managerial class (PMC; Igoe)—I am reminded that the mode of environmentalism that I account for in this article is symptomatic of a way of being that is not particular to the so-called environment.

This prompts me to ask: Is “the environment” really a primary character or just a supporting actor in the argument I am trying to advance? Is solutionism, as I ethnographically uncover it, simply a particular formation of progressive dystopia (Shange 2019), late liberalism (Povinelli 2002), rule of experts (Mitchell 2002), or other conceptions of neoliberal governmentality? Although the solutionism of my interlocutors can certainly be situated in these and other frameworks, Greenleaf reminds me that the environment does in fact affectively anchor the “solutions” that I document, giving a particular emotional texture to the technocratic art of solving problems. As she aptly puts it, “environmental solutionism’s power might also relate to people’s affective experiences of the changing climate and other forms of environmental degradation.” Although the realm of environmental professionalism that I explore does not have a monopoly on the apolitical optimism and problem-solving ethos that I encountered in New York City’s sustainable energy industry, what Zee helpfully theorizes as the “pervasive sense of dread” that accompanies a burning planet is notably compatible with solutionism. Of course, the PMC that Igoe calls attention to—regardless of whether they harbor an environmental ethos or not—is well suited to “a capitalism in which labor must align with values, not only because of the corporatization of morality but also because of the demoralization of work,” as Zee puts it. But the point here is that this capitalism is especially affective for moderns encountering “a lingering sense of existential precarity occasioned at the nexus of actual and anticipated changes in the Earth system and the endurance of racial capitalist violence,” as Zee further observes.

I want to suggest, then, that those of us who are concerned about both what we could crudely gloss as the corporatization of everything and a precariously altered climate must tend to solutionism as a generalized habitus, on the one hand, and solutionism as an environmentalist orientation to the world, on the other. Such a dual line of inquiry could more fully address the ways in which the environment, as an imagined stratum of life, emerges from both the very real lived experiences that Greenleaf alludes to and the structures of financialization that Boyer rightfully calls on us to interrogate.

This broader framework also invites us to explore the many affective textures of solutionism that my narrower analysis overlooks, sustaining ethnographic curiosity beyond any particular engagement with self-identified problem solvers. Vaughn’s insightful provocation that “cleantech could also be read along the lines of John Dewey’s pragmatism” is a reminder that there are other generative—and generous—ways to contextualize what I more cynically gloss as “apolitical optimism.” Put differently, Vaughn’s reframing helpfully illuminates the complexity of my interlocutors—the fact that they are not antipolitical dupes. Indeed, she is right to point out that “adaptation of bodies to environments and environments to bodies” is an ongoing negotiation and that solutionism is one set of practices through which subjects enact this process. Seen in this light, solutionism is less a matter of corporate mystification and more a matter of everyday people making sense of their place in the world—an essential corollary to any analysis that situates solutionism in the obfuscatory grip of neoliberalism.

A broader line of inquiry can also elucidate how solutionism evolves (or dissolves?) amid the drumbeat of twenty-first-century cynicism that has only grown louder in the seven years since I completed the bulk of my fieldwork for this article. As Degani incisively notes, “the ‘mask-off’ reactionary shift of American politics over the past decade makes the breezy confidence of managerial solutionism harder to sustain.” Although we could note no shortage of political developments that instantiate this claim, one that strikes me as particularly relevant to this article is some environmentalists’ critiques of the landmark environmental legislation, the Inflation Reduction Act—critiques that refuse the solutionist pragmatism that stockpiled the bill with, for instance, oil and gas leasing on federal lands. Yet I do not believe that this antisolutionist sentiment has undermined the hegemony of solutionspeak among environmentally oriented subjects or its technocratic apprehension of the world. As I discuss in my forthcoming book, Subjects of the Sun: Sensing Solar in the Shadows of Racial Capitalism, many radical environmental justice activists have adopted the managerial logics and everyday comportments of corporate solutionism even as they espouse sophisticated structural critiques of racial capitalism and corporations, which is to say that solutionism oddly sits side by side with its unapologetic counteraffects, pointing to a muddled political project that at once wants to solve the world’s problems and burn it down.

This critical analysis, though, does not heed Igoe’s call to think and move through “democratic decolonial coalitions” that resist the esoteric musings of the academic strand of the PMC. What might my critique of solutionism look like if it were intentionally and thoughtfully situated in such a coalitionist effort? For starters, it would not be stuck behind a paywall (or even downloadable via Open Access). But beyond the fundamental matter of how we (anthropologists) disseminate our ideas, part of the difficulty in imagining how a countersolutionist politics might foment cross-class coalitionist work is that such solidarity often requires a shared North Star of sorts—a broadly palatable end goal that often effortlessly translates into the language of solutions. Put differently, “solutions” is arguably a coalitionist grammar—its consensus-building affordances rendering it an odd subject of critique.

This is where Özden-Schilling’s insights become incredibly helpful. Citing a protagonist in Louise Erdrich’s novel, she reminds us that an effective counterhegemonic politics often entails “a struggle to remain a problem. To not be solved.” Saidiya Hartman (2019), James Scott (1985), and countless other scholars have demonstrated the myriad ways in which refusals to be legible, productive, or assimilated not only frustrate the status quo but also comprise the everyday rhythms of subaltern life. As such, countersolutionist coalition building can tap into the routinized practices through which so many of us “struggle to remain a problem,” as Özden-Schilling puts it, reminding us how solutions are often at odds with the most mundane forms of survival.

Embracing struggle in this way can also counter the facile techno-utopianism that Jobson diagnoses. Although I did not encounter imaginaries of a “postwork utopia of abundance, automation, and leisure” in my fieldwork (my interlocutors instead imagined a world of seemingly endless work as they sought out opportunities for perpetual innovation), the industrious solutionism I document in the article is like a sibling to the leisurely solutionism that Jobson calls our attention to. In both instances, technological optimism undermines a more radical vision for a just energy transition—one that rejects the growth-oriented architecture of fossil-fueled modernity. Conversely, a just transition committed to the “struggle to remain a problem” could align energy innovations with the political spirit of movements that privilege ongoing organizing over solutionist teleology, for there are important congruities between “the beautiful struggle” and the forms of subaltern imperceptibility that Özden-Schilling (via Erdrich) gestures to—the sense that freedom is a contested practice, not a finite resolution. This temporality has poetic resonances with the intermittency of renewable energy production. Although cleantech solutionism is intent on developing “energy storage solutions” that overcome this intermittency (partly through the extractive economies of cobalt and lithium), the ephemerality of the sun and wind can also remind us of the everyday ways in which people stall, slow down, and impede structures of power that they do not intend to overhaul. Perhaps, then, in response to Boyer, solar-powered stalling is what a postsolutionist politics might look like: work that does not shy away from the technological innovations that solutionists continue to improve but that also recognizes the punctured temporality and incomplete projects of survival at the margins.