Waves of activism following the mass murder of Black Americans in Charleston, South Carolina in 2015 resulted in the removal of hundreds of Confederate symbols across the South and the rest of the United States. What effect, if any, did these removals have on people’s attitudes and behavior regarding race and racial inequality? Using difference-in-differences strategies with panels of both individuals and geographic units, I find that the removal of Confederate symbols decreased racial resentment, increased support for affirmative action and warm feelings toward Blacks, and decreased anti-Black hate crimes. These effects were strongest at the most local level at which removals took place and decayed with greater distance from removal sites. These findings are congruent with an account that local residents interpreted removals of Confederate symbols as a shift toward liberalizing social norms regarding race.