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No AccessRisky Consumption

Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense

Michelle Barnhart, College of Business, Oregon State University. Aimee Dinnin Huff, College of Business, Oregon State University. Brandon McAlexander, Walton College of Business, University of Arkansas. James H. McAlexander, College of Business, Oregon State University. The first two authors contributed equally to this research. The authors declare no potential conflicts of interest with regard to research, authorship, or publication of this article. The research was funded solely by the 2016 Winter Term Research Funding from the College of Business, Oregon State University. The authors wish to thank attendees of the 2017 Gun Studies Symposium at University of Arizona and David Kopel for their insightful comments on this research. Please direct correspondence to the first author at [email protected] or 302 Austin Hall, Corvallis, OR 97331.

Prior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people.