“Animism” is projected in the literature as simple religion and a failed epistemology, to a large extent because it has hitherto been viewed from modernist perspectives. In this paper previous theories, from classical to recent, are critiqued. An ethnographic example of a hunter‐gatherer people is given to explore how animistic ideas operate within the context of social practices, with attention to local constructions of a relational personhood and to its relationship with ecological perceptions of the environment. A reformulation of their animism as a relational epistemology is offered.