Featured in The Times of India
"Carpeted flooring affects consumers’ purchases" November 19, 2009
The Times of India covers Joan Meyers‐Levy, Rui (Juliet) Zhu and Lan Jiang's study about the effects of bodily sensations induced by flooring on consumer behavior.

Featured in New York Times
"It’s the Scent That Tickles the Memory" November 15, 2009
Alex Mindlin reports on Aradhna Krishna, Maureen Morrin, and May Lwin’s study about multi-sensory advertising affecting consumer behavior.

Featured in MSNBC.com
"9 diet tips that could be making you fat" November 2, 2009
MSNBC includes Kelly Geyskens, Siegfried Dewitte, Mario Pandelaere, and Luk Warlop's study on food temptation accountability in their article exploring and rejecting common diet myths.

Featured in New York Times
"Hummer Love" October 29, 2009

Rob Walker covers Marius K. Leudicke, Craig J. Thompson and Markus Giesler's study on the role of consumer identity and morality in purchasing a Hummer.

Featured in U.S. News & World Report
"Michael Pollan's Prius-Hummer Blunder" October 29, 2009
Maura Judkis reports on Marius K. Luedicke, Craig J. Thompson and Markus Giesler's study on the role of Hummers in American society.

Featured in New York Times
"For Critics, Soft Approach Can Go Far" October 18, 2009
Alex Mindlin covers Karmarka and Tormola's study on the persuasiveness of uncertainty in consumer behavior.