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Issue: December 2009

Press Release

Confidence May not Be Convincing When Recommending Products or Services

How Does Media Exposure Affect Self-Esteem in Overweight and Underweight Women?

Candy Bar or Healthy Snack? Free Choice Not as Free as We Think

Will This Trip Be Exciting? Consumers Respond Best to Vacation Ads That Match Current Emotions

Can Social Networking Help Consumers Get Healthier?

In the News

Featured in MSNBC.com
"9 diet tips that could be making you fat" November 2, 2009
MSNBC includes Kelly Geyskens, Siegfried Dewitte, Mario Pandelaere, and Luk Warlop's study on food temptation accountability in their article exploring and rejecting common diet myths.

Featured in New York Times
"Hummer Love" October 29, 2009

Rob Walker covers Marius K. Leudicke, Craig J. Thompson and Markus Giesler's study on the role of consumer identity and morality in purchasing a Hummer.

Featured in U.S. News & World Report
"Michael Pollan's Prius-Hummer Blunder" October 29, 2009
Maura Judkis reports on Marius K. Luedicke, Craig J. Thompson and Markus Giesler's study on the role of Hummers in American society.

Featured in New York Times
"For Critics, Soft Approach Can Go Far" October 18, 2009
Alex Mindlin covers Karmarka and Tormola's study on the persuasiveness of uncertainty in consumer behavior.

Featured in U.S. News & World Report
"Breaking News: Hummer Sold to Chinese Company" October 9, 2009
US News reports on the sale of the Hummer brand to a Chinese corporation and predicts a change in Hummer's perceived image from Luedicke, Thompson, and Geislers article on consumer identity.

Featured in Boston Globe
"Uncommon Knowledge" October 4, 2009
Kevin Lewis write about Stacy Wood's study in his own Uncommon Knowledge column.

Most Accessed Articles

  1. Consumer Culture Theory (CCT): Twenty Years of Research

    Eric J. Arnould and Craig J. Thompson

  2. Consumers and Their Brands: Developing Relationship Theory in Consumer Research

    Susan Fournier

  3. Brand Community

    Albert M. Muniz, Jr. and Thomas C. O’Guinn

  4. A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

    Noah J. Goldstein, Robert B. Cialdini, and Vladas Griskevicius

  5. The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection

    Aric Rindfleisch, James E. Burroughs, and Nancy Wong

>>View Top 20 Most Accessed Articles

December 2009

Volume 36, Number 4
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