
Featured in MSNBC.com
"9 diet tips that could be making you fat" November 2, 2009
MSNBC includes Kelly Geyskens, Siegfried Dewitte, Mario Pandelaere, and Luk Warlop's study on food temptation accountability in their article exploring and rejecting common diet myths.

Featured in New York Times
"Hummer Love" October 29, 2009

Featured in U.S. News & World Report
"Michael Pollan's Prius-Hummer Blunder" October 29, 2009
Maura Judkis reports on Marius K. Luedicke, Craig J. Thompson and Markus Giesler's study on the role of Hummers in American society.

Featured in New York Times
"For Critics, Soft Approach Can Go Far" October 18, 2009
Alex Mindlin covers Karmarka and Tormola's study on the persuasiveness of uncertainty in consumer behavior.

Featured in U.S. News & World Report
"Breaking News: Hummer Sold to Chinese Company" October 9, 2009
US News reports on the sale of the Hummer brand to a Chinese corporation and predicts a change in Hummer's perceived image from Luedicke, Thompson, and Geislers article on consumer identity.

Featured in Boston Globe
"Uncommon Knowledge" October 4, 2009
Kevin Lewis write about Stacy Wood's study in his own Uncommon Knowledge column.
Jan‐Benedict E. M. Steenkamp and Hans Baumgartner
Susan Fournier
Russell W. Belk
Cheryl Burke Jarvis, Scott B. MacKenzie, and Philip M. Podsakoff
Judith Lynne Zaichkowsky
Eric J. Arnould and Craig J. Thompson
Susan Fournier
Albert M. Muniz, Jr. and Thomas C. O’Guinn
Noah J. Goldstein, Robert B. Cialdini, and Vladas Griskevicius
Aric Rindfleisch, James E. Burroughs, and Nancy Wong